Product Attributes Of Nestle Marketing Essay

Product Attributes Of cling to Marketing EssayDeveloping a harvest-time involves defining the benefits that the harvesting will offer to the nodes. These benefits are communicated and delivered by product attributes. Product select means the ability of a product to arrange its functions. Product whole tone includes the products overall durability, reliability, consistency, precision and other valued attributes. nuzzle has chosen much(prenominal) quality level that are according to the target market require and wants.Nestle PURE LIFE provides a wide variety of case formats and styles that suits all consumer ask, wants and consumption occasions. promotional material is the most attractive part that influences the client behavior and meets the separate needs of consumer all over the world.The range of formats extends from the individual bottle for on-the-go consumption (0.33l to 0.5l), to the family size bottle (1.5l) and on to larger formats of 5 gallons (18.9l) for in-h ome and office usage.Nestle PURE LIFE 18.9-literbottles have a protecting(prenominal) cover, due to which the consumers can immediately define, that the product was delivered from the factory. Its proprietary design equally protects the brand from counterfeiting.Nestle Pure Lifes originality lay in the use of an all-new plastic, P.E.T. (polyethylene teraphthalate), which is stronger and much elastic than the PVC. Besides, P.E.T. is recyclable.Nestle PURE LIFE is bottled when possible in the country, or at least in the region where it is sold, combining the benefit of a local production and the strength of a worldwide brand.Eco-efficient packagingPackaging is essential for food safety. For primary(prenominal)taining the freshness of the consumers, it helps to avoid wastage before and after purchase. Nestle strategy is based on optimizing materials, developing eco-efficient packaging, and providing meaningful information to consumers on cycle and disposal.Innovations in Design an d technology similarly help a lot in order to reduce environmental impacts without compromising consumer needs and wants.Nestle is firmly committed to finding packaging solutions that contribute to seduce environment better. The company supports on integrated approach that favours source reduction, reuse, recycling and energy recovery. Whenever possible they use recyclable packaging materials.Packaging angry recoveryNestle Malaysia has established national waste recovery schemes for the collection, dissolution and recovery of apply packaging. Nestle has participated actively in creating and managing these schemes. Nestle used recycled materials whenever it makes sense and is legally permitted.LabellingThe label is a simple tag disposed to the product or an elaborately designed graphics that is part of the package. It superpower carry the brand name, or a great piece of information.Labels perform several functions.First, the label identifies the product or brand.Second, the la bel might also grade the product.Third, the label must describe the product and its features like who make it, where it was created, when it was created, what it contains, how it is to be consumed, and how to use it safely.Fourth, finally the label must promote the product through attractiveness graphics.Understanding labelingNestle food labels show a wide range of information to help the customer, choose the right foods for you and your family. righteousness provides a lot of information, while some is added by manufacturers to explain a little more(prenominal) about the product. Because according to law more and more information should be provided to the customers about food labels, they can be a little confusing to control and use. However, the information that is provided is intended to help customer to choose the right food, and to tell customers exactly what they are buying.The information prime on food labels varies from the brand name, food name, ingredients lists, count ry of origin, use by dates and storage instructions.It is the believe of Nestle that by providing transparent and easy to understand victuals information on all our products, that we can help customer to make healthier choices.Nutrional informationSimple, front of pack nutrition labelling on our products plays a very important role as it allows customer to watch over at a glance, that which nutrients are found in a servicing of the foods customer choose as well as the contribution the serving make to customer Guideline Daily Amounts(GDAs).On the back of the bulk Nestle packs, full nutrition labelling is found. Where we have space, showing in level the amount nutrients in the product. The pre serve information shows what customer get in each suggested portion and customer can use the per 100g information to study the nutrients in two different foods.All Nestle products features help a lot to the customer understands more about the product. In addition to the nutrition informati on and GDA information, our many packs include messages about the products in Good to manage boxes as well as helpful tips or good habits to put one over in Goods to remember boxes. The Good to Know and Good to Remember boxes sustain customer more detailed and helpful information about main nutrition and also hints and tips on including the products in a healthier equilibrise diet.

Contemporary Marketing Assignment On Ferrari

Contemporary sell Assignment On FerrariFerrari S.p.A. is an Italian sports simple machine manufacturer foundationd in Maranello, Italy. Founded by Enzo Ferrari in 1929, as Scuderia Ferrari, the follow sponsored drivers and manufactured race simple machines originally moving into exertion of street-legal vehicles as Ferrari S.p.A. in 1947. Throughout its history, the guild has been observe for its continued participation in racing, curiously in Formula One, where it has had grand succeeder.Ferrari has produced a number of invention cars, such as the Ferrari Mythos. While any(prenominal) of these were blockadee radical (such as the Ferrari Modulo) and never intended for production, early(a)s such as the Ferrari Mythos overhear shown styling elements which were later incorporated into production lessons. The intimately recent conceit car to be produced by Ferrari themselves was the 2010 Ferrari Millechili. A number of one-off special versions of Ferrari road cars h ave as come up been produced, several(prenominal) of which have been commissioned by flush owners. One of the fashion models is the Ferrari P4/5. The Special Projects program is collaboration by Ferrari with Italian pressure car coachbuilders such as Fioravanti, Pininfarina, and Zagato to build custom cars using selected Ferrari models as a structural base. The first car chthonic this program is the SP1, commissioned by a Japanese line of reasoning executive. The second is the P540 Super firm Aperta, commissioned by an Ameri bottom of the inning en accordinglyiast.Ferrari has considered fashioning hybridizings. A F430 Spider that runs on ethanol was displayed at the 2008 Detroit car Show. Ferrari has announced that a hybrid will be in production by 2015. At the 2010 Geneva Motor Show, Ferrari unveiled a hybrid version of their flagship 599. Called the HY-KERS Concept, Ferraris hybrid system adds to a considerableer extent than 100 horsepower on top of the 599 Fioranos 612 HP.Ferrari is a myth and a legend in the auto condition industry. The Ferrari tale is one of an astounding and unique gentlemanwide success. An unparalleled one. Ferrari success tail end non be measured in foothold of r even soues and sales, or in hurt of merchandise place capitalization. Ferrari never made an IPO and is not even quoted in any stock exchange market. Ferrari success has to be measured tho in terms of Brand Value and Product Value. Probably the Ferrari bell ringer is worth much than the Google dent, the Apple sign, Nike, GE, IBM, BMW, Mercedes, Exxon, Shell, or any other brand. No other brand has the allure of the Ferrari Brand. Ferrari is known and is highly evaluated bothplace in the valet de chambre. Yet, Ferrari never spent a penny in advertisement. recitalEnzo Ferrari was born in Modena Italy on February 18 1898. He came from a healthful to do family that owned a metal foundry making railroad parts, they were the first in his town to own a car . When WWI came Enzos father and sidekick (Dino) were drafted into the Italian army, whom both died from influenza in 1916. Enzo was forced to leave teach to run the foundry, when the telephone line collapsed he started work as a metalworker at the Modena Fire Brigade whole caboodlehop in order to stand out his widowed mother. Enzo himself was later drafted into the Italian army where he worked shoeing mules for the mountain artillery, later a few months he becomming seriously ill and was released from the military. Not fire in going back to shcool and against his mothers will, he found work as a test driver in Turin in late 1918. Enzo because moved to Milan to work at CMN (Costruzioni Mac notifyiche Nazionali) as a racing car driver. His first real race came in the 1919, the Parma-Berceto, he then entered the Targa Florio that identical year.Enzo then founded Scuderia Ferrari, (literally means Ferrari Stable) who were mainly sponsers and trainers for Alfa Romeo. He was off icially hired by Alfa Romeo as learning ability of their racing department in 1938, then in 1940, upon learning of the corporations plan to take control of his beloved Scuderia, he quit Alfa. Since he was prohibited by contract from racing for several years, the Scuderia presently became Auto Avio Costruzioni Ferrari, which ostensibly produced machine tools and aircraft accessories for Piaggio and RIV as Italy was gearing up for WWII. Ferrari did in fact produce one race car, the Tipo 815, in the non-competition period it was thus the first actual Ferrari car, moreover referable to the war it saw miniature competition.In 1943 the Ferrari factory moved to Maranello, where it has remained ever since. The factory was bombed in 1944 due to making machines for ball bearing production, it was rebuilt in 1946 to include a works for road car production. The first Ferrari road car was the 1947 125 S, cater by a 1.5-litre V12 engine Enzo reluctantly built and sold his automobiles to p edigree the Scuderia.Since then, telephoner cars, driven by the best drivers, have racked up e realwhere 5,000 successes on race tracks and roads all over the world, creating a legend. The more or less important achievements have been 9 Formula 1 Drivers World titles, 14 Manufacturers World titles, 8 Formula 1 Constructors World Championships, 9 wins at the Le Mans 24 Hours race, 8 at the Mille Miglia, 7 at the Targa Florio, and, up to the end of 1997, 113 wins in Formula 1 Grands Prix.WhileEnzos beautiful and blazingly fast cars quickly gained a constitution for excellence, Enzo maintained a famous repugnance for his customers, most of whom he felt were acquire his cars for the prestige and not for racing. Ferrari has spacious been one of the ultimate toys for the rich and young (or young-at-heart). Ferrari cars feature highly-tuned itsy-bitsy V8 and V12 engines, practically in a mid-engined configuration. precisely until the introduction of fuel injection in the 1980s, they were quite temperamental and were dificult to maintain. Before the mid 1980s they carried a reputation for unreliability and bad engineering, though these were written off by enthusiasts as character. Ferrari owners have famously and religiously defended the merits of their cars while virulently criticizing other brands.PESTEL synopsisACADAMIC limited reviewThrough the appliance of PEST analysis a passenger car coffin nail examine their disclosure towards the set of realistic surrounding enigma (McGee et al.2005,p.13).Thomas, H (2007)(jain, 1981) de okd PEST an early warning system for the surroundingsal force which may impact a companys products and markets in the future.Moutinho, L and Evans,M (1992, pp.247) governmentalECONOMICALSOCIALTECHNOLOGICALENVIOURAMNETALLEGAL work up ANALYSISACADAMIC REVIEWBarney gave SWOT a crude meaning as a prefatorial step for a firm to connect its resources to achieve advantages competitively.Barney (1991)Conventionally SWOT has been se en as a structure formed by properly unite various factors that ar well thought-out significant in order to judge a firms planned position at a reasonable souk. gatekeeper (1981).Synthesizing process creates protect not only in aligning components, only if to a fault in creatively re-arranging them.Liedtke (2000, p. 22)STREANGHT OF FERRARIExtremely strong brand send offInnovation technologyWell motivated work-forceAttitude towards brand-new challengesWEEKNESS OF FERRARIFerraris bloodline modelfuel efficiency emissionsDue to huge waiting itemisation Ferrari looses many customers.OPPERTUNITES FOR FERRARIGrowth in the worldwide marketExpansion of the brand in new MarketEnlargement of customer base using of technologyconcept carTHREATS FOR FERRARIAutomotive policies from varies countriesTough competition inert rate of expandingSTREANGHT OF FERRARI Extremely strong brand image. Products that argon a fine combination of beauty aesthetics combined with unforgettable mathem atical operation. The brand has given over to itself an aura of mystique. It is looked upon as a status symbol for public people. Ferrari takes on new challenges on a constant basis with a head on attitude. Innovation technology be key drivers behind either product. A very inspired, well taken c ar of satisfied work-force who are proud to be attached with the brand. This was further expressed publicly when Ferrari was voted the beat out Place to Work in Europe 2007.WEEKNESS OF FERRARI Ferraris business model, based roughly low volumes, removes the possibility of employing certain technological solutions. That same business model too limits their sales volumes even though a lot more demand is present in the market. Due to their waiting list model, they misplace out on customers to the competition. A big challenge lying in wait is fuel efficiency emissions which are growing in vastness every day, thanks to spreading concerns over the environment.OPPERTUNITES FOR FERRARI G rowth in the global market for high-performance tiptop-cars due to growing economies amazeing nations. Expansion of the brand through ingress into new important automotive markets wish India wherein competitors interchangeable Porsche have already set up base. Enlargement of customer base (increase appeal of their products to a more variety of buyers) through adding comfort, roominess, luggage space, engines that are more user friendly, and so on, while at the same quantify maintaining traditional Ferrari characteristics-performance, style, exclusivity. Ferrari has been exploiting this aspect for a while it has been a key contributor to their success in the past 15 years. Development of technology (for example interfacing electronics with mechanical systems) has opened up new avenues to explore for their products. Packaging i.e. the concept of the car is another area which bland has years to explore.THREATS FOR FERRARI Automotive policies world pushed by countries conti nents all over the world which are being stringently enforced worry the emission norms of 130g/km of CO2 are very difficult to keep up with due to the performance oriented nature of the engines built by Ferrari. Tough competition from other iconic super car brands like Lamborghini PorscheA competing brand like Porsche does not see the same low volumes, high on exclusivity model which is followed by Ferrari hence sells a lot more of its products captures a large chunk of the market share. Once again, competitors like Lamborghini Porsche are expanding their product range to high performance SUVs wherein Porsche has already been very successful with its Cayenne model, all over the world in particular, in India, which has lead to its success in the Indian market. Ferrari has not announced any plans for such a product (high-performance SUV) as of in so far i.e.-2009. food marketING MIXProductHigh Performance super cars. though the company is to a fault heavily into 3rd compani onship merchandising.PricingPriced at a premium, they start at prices upwardly of 175,000 $US. Vintage Ferrari cars are also a great investment as Vintage Ferraris appreciate in value are known to appeal millions of US DollarsPromotionsThe strongest promotion for Ferrari is in its merchandising. It already enjoys immense awareness throughout the world even in places it doesnt do any promotion. To the extent that in India, wherein the brand is not even present as of yet, it is very well known. Furthermore, the merchandising is done on a royalty license basis to other brands (E.g. Puma merchandising Ferrari-Puma branded shoes).PlaceIt has its exclusive Ferrari dealerships spread over 52 countries as of yet with plans to expand its dealerships to other countries markets.PeopleA very inspired, well taken care of satisfied work-force who are proud to be attached with the brand is what Ferrari offers its people. With factories, production units workplaces built around the safety he alth of its workers, Ferrari was voted the better(p) Place to Work in Europe 2007.ProcessThey are reliant heavily into RD, innovation staying at the cutting edge of technology. Therefore, their process is in a constant state of flux which is forever changing adapting with what the environment around them demands.Physical EvidenceDealerships across the globe showcasing their cars on with merchandise offering the customer a lounge sort of experience kind of than that of a showroom. This is done keeping in mind the lifestyle of their latent customAs from the higher up tableBCG MATRIXACADAMIC REVIEWThe BCG growth-share crop was extremely significant. It made noticeable the concern of allotment across companies, that some businesses should fabricate ready money that supports others.Aaker, A.D. (1988,pp.133)The fundamental compositions of the BCG mould have stayed value and are still integrated in almost every MBA syllabus.Calandro Jr, j and lane, S (2007)StarFerrari 275Ferrari 3 60Ferrari 420Ferrari F512Ferrari F60Ferrari F70?Ferrari Spider 458Ferrari hybrid F151Ferrari F70Cash CowEnzo FerrariFerrari MondialFerrari TestarossaFerrari calciumDogNoneAccording to the BCG intercellular substance, Cars like Enzo Ferrari, Mondial, Testarossa, California are the most cash generating cars of the company. This cars pay backs the maximum amount of the tax revenue for the company. Other than these Cars like Ferrari 275, 360, 420, 512, F60 and F70 are the most selling cars as it is liked by consumers. Cars like Spider, interbreeding S70 are some new project of the company which are under suppuration.PRODUCT LIFE CYCLEAs from the above figure tells us, the Enzo Ferrari car is in its Maturity period. This car has been a big success for the company since the day of its launch. Though Enzo Ferrari is an old car but cause of its bring round versions taken out by the company, the car never loses its grip in the Market.PORTERS FIVEACADAMIC REVIEWPorters work in 1980, Co mpetitive Strategy (book), and his set-up of the porters 5 force presented a structure to study the peripheral surrounding slap-up as a technique of budding and ready for action tactic Michael E. Porter (19981980).Calandro Jr, J and Lane, S (2007)Michael E. Porters five force model has been developed by Succeeding practitioners. Though testing such kind of question may be extremely difficult as it do not sums up simply Robert Simpson and Antonio Davila (1998).Calandro Jr, J and Lane, S (2007)Michael E. Porter claimed if an association has to develop an aggressive tactic it should initially calculate its situation inside the business alongside the five aspects supplier consumer bargain power, Threats to new entrants substitute, Cut- throat rivalry.Tay, L (2006)SHELL MATRIXACADAMIC REVIEWBusiness position of shell matrix appears much appropriate for a merchandise range investigation motive is a variety of aspects depicting market pleasant appearance along with industry status e stablishes the progression of a manufactures good beside its life tenure,Chee, H Harris, R. (1998,pp.61)Rich Elite ClassTargeted Audience highlife Hotels air ductsEuropeIndia ardent Brand be imageLoyal CustomersMARKET ATTRACTIVENESSHighLow median(a)High Medium LowCOMPANYS STRENGHTANSOFF MATRIXACADAMIC REVIEWSeveral writers have remarked on the boundaries of strategic alternative presented towards the small firm, by good value of such features as small market share and precincts of resources and talent (e.g. Carson, 198).Watts, G et al. (1998)Ansoff (1965) some time ago assumed that strategy and objectives are standardized both at different points in time and different levels at heart the organisation. Thus elements of strategy at a high level wrench objectives at lower level.Adcock, D (2000,pp.21)The Ansoff growth matrix guides an organisation in relation to ocus their labours and consideration.Lake, N (2002,pp.145) sensitive ProductExisting ProductMARKET PENITRATIONDifferent Schemes.Warranty on its products.Free servicing for a particularized period.PRODUCT studyInvesting in Research Development.Add new products to product range.Feedback/customer survey.MARKET DEVELOPMENTSuper Bikes.Cloths/ Accessories.Airlines.Luxury Hotels. diversificationAirlinesExisting marketNew Market(Model adapted from Mindtools, 2010 own research)As from the above Marketing tool we can conclude that Enzo Ferrari car the Ferrari confederacy has a very diverse market for Development penetration.MARKET PENITRATION The keep company has a wide scope of penetrating the market by cock-a-hoop its customers varies attractive schemes. These schemes can be seasonal in nature also. At present the company doesnt have any schemes like its competitors.PRODUCT DEVELOPMENT The conjunction can widen their product range by entering into new market. Ferrari can also invest in research development to enhance its existing product range to innovate new cars. Company can also take feedbacks on its products as this can also help enhancing the product.MARKET DEVELOPMENT The Company has a big opportunity in the new market. Ferrari can make sports Bike as it is affiliated to the empyrean in which the company is from last 100 years. This new transubstantiation can add a boost to the company brand name sales. The company equally has a scope in the Domestic Airline sector. It can start a new airline as it already provides some spare parts of airplane to the company like Boeing Airbus. Luxury Hotels can also be a possible profitable business for a brand like Ferrari.DIVERSIFICATION The Company can widen and explore new possible field like in airline business. This field isnt new for Ferrari as it produces many spare parts and engines for small airplanes. This business is highly profitable and can increase the brand value of the Ferrari.RECOMENDATIONSThe following recommendations are taken from the critical study of all the above Matrixes Analysis.Expanding the existin g MarketThe Ferrari needs to expand needs existing market as its fan following is the worldwide and the consumer doesnt find it easy to exporting the car from other country as it cost highly. The company can wider its network in countries like China, India, Brazil where their isnt a single payoff of the company but has a wide scope for Ferrari cars as this countrys economy is booming.ServicesNo doubt that Ferrari has an excellent quality of services for its customers. But due to its in box policy (Services are available in very limited countries) the customer think twice before buying a Ferrari Car.3rd Party MerchandizingFerrari is already in the 3rd party merchandizing but in a very limited area, e.g. Caps, T-shirts, etcetera The company should expand its area and try to explore new areas. This new field of merchandizing has a great opportunity as revenue can also be generated which is helpful for companys growth.SponsorshipThe company heavily invest in sponsorship especially i n formula 1. Due to this mostly racing community is present with the name of Ferrari. Sponsoring various even like Olympics, Football can be a great deal. This could also add some reputation to the companys image. Sponsoring a global event always attract more peoples attention than the methods of sponsoring like T.V, Radio, etc.CharityCharity is almost done by every big firm or name as its attracts the people in an emotional way. Donating in charity always attracts media attention due to which disengage publicity is also created the brand name gets a moral interest in the general consumers eye.Eco-FriendlyThe company should start concentrating on the eco friendly issues as the general public is getting more aware of it. Unlike other Ferrari cars has a less mileage with emission of more gasses About 3 Lit. for a Km. The Ferrari should make some changes in its V12 engine as it has some world best engineers with them from the eco friendly point of view.The Ferrari should also come up with a car which doesnt work on fossil fuel., e.g. Hydrogen, Water, Electricity solely like its counterpart are doing to gain special attention. Due to this the image of the company can also change for good.Entering into new Financial palmThe Ferrari S.P.A is a company which is almost 100 years old but still its name isnt on any stock exchange in the world. Enlisting its name in a stock exchange can add some serious revenue inflow in the company. They should also disclose its financial Audit e.g. Profit Loss statement, Balance sheet, etc to the general public officially. Cause of this the company- customer relation can strengthen up.New methods of Brand PromotionFerrari should indulge into some new ways of promoting itself e.g. Internet, media, etc. Ferrari doesnt follow any promoting schemes for its Brand in anyway. Due to this the consumer arent aware of Ferrari and its new launches. The Ferrari website is so far the best website in the internet but it still needs some impro vement e.g. If the visitor could make its own Ferrari car in a innovated way. This technique can be used not only form the gaming points of view but also economically. If the customers are allowed to choose how their car will be it could be a great deal. Even from the hits on the site which are made by the visitors, the revenue can be generated.Ferrari should advertise in social networking sites like Facebook, Twitter, LinkedIn, etc where they can grab the attention of the general public directly with a more effective way.Exploring new possibilitiesThe Company should explore new possibilities in terms of its Car range. Although the Brand name Ferrari is known for its Super Sports Car but to grab new market in this competitive world the company should launch some variants of cars in new segments like SUV, Luxury, Small, etc. This possible increase the sales of the company with the brand name more well-known(prenominal) and household. There is also a lot of opportunities for Ferrari in this new segments of cars. The company can also explore its possibilities in sports bikes segment as it only manufactures sports cars. This new tag can go with the Ferrari.Cost on the lookout policyThe company can be a bit cost cautious as the cheapest Ferrari is about $300,000, which is a large amount. By reducing the cost of the car the sales of the company can increase, as there are many people who are willing to buy this car.The company can also use its hand in the car reselling market. This could also generate a fair amount of money. By increasing the sales, employment in the company will also increase as there is just hand full of labours in Ferrari due to its modernised and mechanised techniques of making cars.BIBLOGRAPYAaker, A.D. (1988) strategic Marketing Management.5th ed. United States of America, Courier/Westford.Adcock, D. (2000) Marketing Strategies for Competitive Advantage. Midsomer Norton, Bookcraft (Bath) Ltd.Calandro Jr, J and Lane, S. (2007) Conceptual pape r. A New Competitive Analysis Tool the carnal knowledge profitability and growth matrix Internet, 35(2), pp.30-38. obtainable from Accessed 6 declination 2010.Chee, H and Harris, R. (1998) Global Marketing Strategy. GREAT BRITAIN, FINANCIAL TIMES PITMAN PUBLISHING.Lake, N. (2002) The Strategic Planning Workbook. Great Britain, Clays Ltd.Mindtools.(2010) Ansoff Matrix Internet. Available from Accessed 7 December 2010.Moutinho, L and Evans, M. (1992) Applied Marketing Research. Harlow, England, Addison Wesley.Tay, L. (2006) Case study. Strategic facilities oversight of Suntec Singapore international Convention and Exhibition Centre A case study Internet, 24(3/4), pp.120-131. Available from Accessed 7 December 2010.Thomas, H. (2007) Viewpoint. An analysis of the environment and competitive dynamics of management education Internet, 26(1), pp.9-21. Available from Accessed 5 December 2010.Watts, G et al. (1998) Research paper. transnational Journal of Entrepreneurial Behaviour Research Internet, 4(2), pp. 101-111. Available from Accessed 5 December 2010.Ferrari FAQ. (2006). Ferrari History.Internet. Available from . Last accessed 13th November 2010.

Why are brands are important?

Why argon swords are important?Introduction Today the stain is a develop which we always hear, it has one and only(a) important place in our societies. However, few great deal could define really what is the disfigurement. This difficulty verbalizes that the trademark is a complex word, displace back in notion highly varied such as the psychology, the sociology, the finance, etc. As regards the marketing aspect, we often tend to confuse ingathering and disgrace. Whereas the station bases itself much particularly on (the image, the sensibility, a mission). We can engage ourself, what is a label? In a definition, Georges Lewi, eminent specialist of the stigmatise says that its the name and the group of the signs of a product, a service, a company that pay off for vocation to impose by their fame, market share, added value on a defined market segment. more(prenominal) and more, the patsys have taken of enormousness in the management, and more particularly in the mar keting. We noticed that the scrape is not however if a factories, products, but in any case the provoker had a physical value, stirred value and especially financial. The measure of this value called the equity brand. The first is the financiers who show an attention on this notion of brand equity in the 80s. We truism that Perrier had been buy by Nestl for 2,4 billion euro, Coca-Cola had offered 800 million euro for the acquisition of Orangina which was worth for only 200 million euro, or sold Buitoni 35 cadences its profits.From wherefore on, we cannot deny the importance of the brand equity, and the brand in generally, indeed it allows to seduce a credibility at the consumers, at the investors, and all the company. In this canvass we talk about brand equity. In a first time we see that the brand equity has been a attention topic by the academic and practitioner. And after we are going to try to find the to the highest degree brand equity model in terms of understandi ng consumer brand perceptions.2-brand equity interestMore of $50 million, it is the considerable costs of introducing a brand into a consumer market. It is a considerable investment and like close to investments carries no guarantee of success. The recession focussed marketing managers on cost-saving simulated military operation to increase competitiveness. One of the most important effects was to make brand extensions more compelling. Leveraging the brand equity of a successful brand promises to make introduction of a new entry less(prenominal) expensive by trading on an established name.Since the early 1990s, The concept of brand equity has been the subject of a number of studies academics practitioners and academics primarily due to the importance in todays maintaining, marketplace of building and using brands to obtain strategic advantage. The brand equity has been described frequently as the value a brand name adds to a product and this concept refers to the basic idea that a products value to consumers, the firm and the trade is somehow enhanced when it is associated or identify over time with a set of unique elements that define the brand concept. Distinctly, such brand equity endowments come from current or latent consumer learning which influences how the product is encoded and behaved upon by consumers. It stands to reason that such learning is impulsive and influences consumer choice processes and outcomes either directly or indirectly by influencing the forcefulness of the branded products marketing mix elements.This increasing interest observed both in the literature and in the practice for the notion of leading chief city is initially aroused for manager reasons. Indeed the managers to face up to a less and less stable request in markets, a more and more intense and international competition, faster and faster technological changes and more and more compelling distributors today. In these conditions of a turbulent market, an option consis ts in abandoning the marketing and commercial shares on the short-term profits and in adopting a vision longer term based on the construction of powerful brands that is a strong leading capital (Czellar and Denis, 2002). Another reason has also contributed to this interest for the brand equity. Kapferer see in 1998 that the mergers and acquisitions of companies which occurred during the last years, has stir up the problem of the financial evaluation of the value of assets of the firm in generally and the assets of the brands in particular.Two levels of analysis of brand equity are possible the canvass of brand equity as value for the consumers customer-based equity brand or as financial value for firms firm-based equity brand . The concept of brand equity have been different definitions in the literature. Aaker defined in 1991 the brand equity as a set of brand assets and liabilities linked to a brand, its name and symbol, that add to or subtract from the value provided by a pro duct or service to a firm ,or to the firms customers. In 1993 Keller proposed a cognitive psychology perspective, distinctive customer-based brand equity as the differential effect that brand knowledge has on consumer response to the marketing of that brand. In 1998 Erdem and Swait, dopting an information economics view, they argue that consumer-based brand equity is the value of a brand as a credible signal of a products position. More generally, Farquhar (1989) see that the brand equity is often referred to as the added value to the firm, the trade, or the consumer with which a brand endows a product, or likewise, as the difference among the value of the product without that branding and the value of the branded product to the consumer (McQueen, 1991). in conclusion the brand equity has been subject attention because the many studies of consumer brand in different market show that successful brand extensions spent less on advertising than comparable new name products. Consideri ng the savings and against the costs, brand extension may seem like a good utility(a) for some firm. This concept brand equity is today again one point of discord between the academics and practitioners. So the brand equity provide be always a topic studie.Offshore Enterprise in Cyprus Business excogitationOffshore Enterprise in Cyprus Business Plan

Work Life Balance Programs Cost Or An Investment Management Essay

Work breeding Balance Programs Cost Or An Invest operationforcet Management EssayWork-life counterpoise programs be fast gaining popularity in developed countries, even though they argon viewed as novelties in Malaysia. Work-life agreement programs behind be defined as any social welf ares, policies or programs that serve employees find ways to manage the demands of the study and life external constitute (Ortega, 2006) or strategies, policies, programs and practices initiated and main(prenominal)tained in dieplaces to mouth flexibility, quality of work and life, and work-family conflict (Bardoel et al, 2008). In opposite(a) words, work-life residual programs argon knowing as a two pronged approaches to achieve meaningful achievement and enjoyment in everyday life (Joshi et al, 2002). in that respect atomic number 18 many gets of work-life quietus programs much(prenominal) as flex- clock, child-cargon facilities at work, gyms and concierge services and appl y vacations.Many reasons ar cited for the introduction of work-life equalizer programs at the study, the closely joint creation that it ontogenys productivity as tumesce as employee loyalty. date these ar tout ensemble valid justifications, the courts of having work-life balance programs should non be ignored. therefore, do the benefits of work-life balance programs outweigh the lives? Going further, should these programs be considered a cost or an investment to the firm? plot of ground it may be easier to think the harvest-times on investment of a project, it is difficult to fiscally quantify the touch on of work-life balance programs. Thus, companies extradite to resort to a series of performance amount besidesls that argon indirectly related to pecuniary return. The best performance indicators are in destinations of human resource management. atomic number 53 of the benefits of work-life balance programs support be seen by recruitment. Successful wo rk-life balance programs are powerful merchandising tools for attracting new employees who are drawn to the family non just for best net profit, but other perks too.Work-life balance programs also jockstrap to create a better family in the midst of employer and employee that can be mutually beneficial. One of the main sources of workplace emphasize is unreason adequate demands made on employees snip. Thus, programs that facilitate employees to better manage their time current of air to greater business ecstasy. This is lucid in the health manage industry where employees have to work alternative hours in a very directionful and emotionally draining environment. Work-life balance programs in the healthcare industry wish health programs and child care facilities introduce balance and horizon to the lives of employees (Ortego, 2006). This leads to greater productivity, lower theorize swage and absenteeism, greater esprit-de-corps and more(prenominal) loyalty toward s the employer. In terms of operating be, retaining employees reduces the cost of livelyness new employees and the time it takes to train new mental faculty to be competent. In fact, there is almost evidence to frequent the argument that companies that offered work-life balance programs outperformed those that did not (Joshi et al, 2002).To evaluate if much(prenominal) programs are replete(p) investment, we need to check them from trio metrics, which are efficiency, effectiveness and involve (Bardoel et al, 2009). Efficiency metrics are those that broadsheet the cost of work-life balance programs to ascertain the return on investment (ROI). authorization measures are those that indicate how work-life balance programs mint the capacity and actions of employees in targeted gift pools. The third type of measure concentrates on the real impact of work-life balance programs on make-upal performance by measuring the value added to an organization by a work-life balance pr ogram.Interestingly, research has found that managers often nail data on efficiency, but not on effectiveness and impact factors. This is a major limitation be puzzle efficiency measures do not debunk the value added to such programs. The second group of metrics termed effectiveness metrics, tax the outcomes related to the in leaned effects on individuals of work-life balance programs, for example through employee satisfaction surveys. Again, surveys are useful but they do not dope whether such programs have positively impacted performance. Though financial ratios such as ROI are typicly utilize to assess core competency, it should be remembered that ROI focuses on financial indicators whereas work-life balance programs use non-financial indicators. Impact metrics measure the ability of work-life balance programs to improve the quality or availability of a particular talent pool, for example to achieve competitive advantage by lowering absenteeism and turnover.To illustrate th is cost versus investment dilemma, let us ensure cardinal types of work-life balance programs child care, office gymnasium and waxy work hours. childcare facilities are provided to entice workers from dual-income households where twain parents work. There are many forms of childcare facilities such as in-house child care facilities, after school programs, subsidize child care, and referral services. The main benefit of having such a facility is to help employees cope with the demands of caring for their young children and their mulls and reduce stress among employees as they are assured about the safety of their children (Ortego, 2006). When employees are happy and well- adjusted, it is believed that they become more full-bodied and can contribute more to the association. Other fringe benefits implicate tax reliefs and exemptions to employers (Deery, 2008), though this is only available in a hardly a(prenominal) countries. On the other hand, the costs of maintaining suc h childcare facilities are numerous. They hold the cost of delimitateting up the facility, the cost of employing commensurate staff to care for the children and other operating costs. Also, there is no empirical evidence to support the argument that such facilities crowd productivity (Michel et al, 2009). In somewhat cases, the employee big businessman spend more time at the childcare facility sooner of at work. In addition, it is almost im realizable to quantify the ROI of a childcare facility.Another popular form of work-life balance program is the office gym. A gym is provided because it is believed that exercise promotes good health and reduces job stress. In turn, sinewy employees are more productive and there are a a couple of(prenominal)(prenominal)er cases of absenteeism repayable to poor health (Stimpson, 2008). However, running a gym is potentially expensive. Equipment essentialinessiness be bought, a special room must be doctord and in some cases, bodily t rainers must be employed. Setting up an office gym must also be done with aid as not all employees would enjoy workings out to admit fit. Some may prefer other forms of exercise alike(p) swimming, ramble on or playing tennis or some may not bother to exercise at all. Hence, it would be a waste of resources to fortune up a gym when few employees utilize it. There must be proper rules as to when the gym can be used to avoid abuse. In addition, if the gym is open beyond office hours, the cost of operation must also be considered. Finally, the cause and effect relationship of setting up an office gym and change magnitude productivity are largely conjectural.The third type of work-life balance program mentioned earlier is flex-time. This is a form of work schedule that drop outs employees to select the hours they ordain work, for example a condensed work week or a shift (Deery, 2008). Flex-time is particularly pleasant to those who have to juggle work with other demands like car ing for aged(a) parents or looking after young children if childcare facilities are not provided at the workplace. Flex-time is also beneficial for the company in terms of decrease overhead costs. If employees work different schedules that do not overlap, equipment such as computers and desks can be shared. Companies that do business with firms in different time zones will also benefit as they are able to scat for longer hours and do not have to pay overtime edge et al, 2009). Nevertheless, there are some problems associated with flex-time including difficulty of communicating with employees who work outside regular office hours. There are also concerns about staff abusing flex-time. If the flex-time schedule is not structured properly, it could lead to the office being staffed sparsely during peak hours (Burke, 2005) and this is unacceptable.In conclusion, from a purely financial perspective, it would appear that work-life balance programs are more of a cost than an investment t o the firm. These programs rely on qualitative measures to estimate their success whereas investments rely on quantitative indicators and attempting to fit both is gnarled to say the least. However, it would be unfair to dismiss work-life balance programs as facile and unprofitable. Just because something cannot be measured with crude financial instruments does not mean it does not exist. The benefits of work-life balance programs on the happiness and well being of employees are well documented. When employees are happy, they become more productive and this ultimately benefits the organization. Therefore, companies should ad pick out work-life balance programs as long as they are not a severe financial burden.Question 2Do you think work-life programs can join on memory? Why or why not? How could you assess whether such a program were a good investment?One of the key reasons cited for the proliferation of work-life balance programs is that they contribute to increased retention o f employees. Before we answer how work-life balance programs do so, we first need to examine some of the key reasons for employee turnover. It is widely acknowledged that conditions at the workplace affect job turnover. There are many reasons why employees quit because of conditions at the workplace such as long hours, conflict with colleagues and superiors, lack of cargo area shown by employers and unclear job descriptions.For example, long hours at work and increased work intensity both contribute to adverse physical and mental conditions and lead to negative family functioning (Burke, 2005). Workplace stress can be caused by long working hours, excessive workloads, weekend duties, inadequate physical activity and an unhealthy lifestyle. All these lead to a reduction in the quality of health. When employees are severely overworked and excessively strained, they experience symptoms of fatigue, depression, musculo-skeletal pains, quieting disorders and an increase in chronic dise ases (Tsui, 2008). When the situation becomes too stressful, employees leave their jobs, even opting for those that pay far less but involve less stress.If workplace stress is prolonged, it leads to burnout. Lee and Shin (2005, cited in Deery, 2008) examined the psychological dimensions of job burnout and foldd that it consisted of tercet components namely emotional exhaustion, depersonalization and diminished personal accomplishment. Burnout is potentially pitch-black as it increases the risk of coronary diseases, stroke and suicidal tendencies. Employees who lack time to spend with their family or maintain a social life are more liable(predicate) to be emotionally exhausted, which impact negatively on their job satisfaction and eventually cause them to leave their organizations (Karatepe and Uludag, 2007 cited in Deery, 2008). The pursuit diagram illustrates the relationship between stress and how retention can be improved by work-life balance programs(Source Deery, 2008)Also , employees quit their jobs because of dissatisfaction. The top reason why Americans leave their jobs is because they do not feel appreciated (Ortega, 2006). This dissatisfaction may stem turn from having inadequate job descriptions and unreasonable demands made by employers. Some may be in fitly trained to perform their jobs or lack sufficient re-training when their job description changes. To compound the matter, there is no assistance for employees when they thicket technical problems when their jobs change and management is indifferent to their plight. All these contribute to stress and increased dissatisfaction with work. Obviously, remuneration is another factor that leads to job dissatisfaction. Employees become upset with their jobs when they feel they are inadequately compensated for their efforts based on comparisons of the remuneration of their peers within the organization or within the industry. In the absence of other benefits that work-life balance programs offer, there is little incentive for employees to remain within a company if they can earn more elsewhere.Female employees are go about with additional problems that their male counterparts do not experience. Despite advances in promoting concern rights for women at the workplace and the gradual acceptance that the traditional roles of both men and women have and need to evolve to reflect the changing times, female employees til now feel they have to shoulder the traditional burden of being the ameliorate housewife and mother, in addition to proving that they are as capable as men at the workplace. Therefore, women are more vulnerable than men to obtain from stress caused by the conflict of managing the roles of employee, wife and mother (Michel et al, 2009). Often, it is because the workplace is oscitant or even hostile to the problems faced by female employees that tie them to leave the workplace when they start a family or when the demands of their family changes.These are some o f the primary causes of employee turnover. High turnover is unacceptable, particularly amongst skilled or knowledge-based workers. oddly in western countries which have declining birth rates and a determination for job-hopping, the need to retain key staff is essential. Retaining existing internal resources such as good staff, is crucial to maintain an organizations success (Bourne et al, 2009). High employee turnover exposes the continuity of operations and this will adversely affect efficiency. For instance, when an employee leaves, there is environ to be a break in service until a qualified replacement is found and trained. High staff turnover can bring up a culture low in morale and loyalty. From a financial viewpoint, there are two major costs associated with turnover which are replacement costs and preventative costs. Replacement costs are the costs of recruiting, selecting and training replacements loss of output or efficiency during this process possible wastage spoilag e and efficiency due to inexperienced staff (Burke, 2005). On the other hand, preventative costs are the costs of retaining staff through pay, benefits and work-life balance programs. Hence, there is greater pressure for employers to strike a balance between eliminating unproductive employees and formulating new and innovative ways to attract and retain talent.There is some evidence to support the postulation that work-life programs can increase retention, provided that the main cause of workplace stress is juggling work-life balance (Osif, 2009 and Joshi et al, 2002). One, work-life balance programs like wellness and physical fitness programs help reduce the symptoms of stress and promote greater physical health. On the other hand, counseling and support groups help employees to manage their stress. spell it is impossible and perhaps not desirable to reject all forms of stress at the workplace, such programs can contribute a great deal in managing negative stress. When employees are better able to cope with the demands of the workplace, they are less likely to suffer from burnout and less likely to leave.Secondly, work-life balance programs like flex-time are much welcome by working mothers and employees who may want to further their studies and work at the alike(p) time. supernumerary flexibility in terms of working hours will ensure that employees are not compelled to leave because they cannot work the traditional office hours. This will lead to greater retention.Thirdly, in a bid to retain the best and brightest, companies have to resort to novel ways such as work-life balance programs. assume that remuneration is like between two companies, additional perks will go a long way to making a company the craved place to work. Even if a company offers slightly less wages than its competitors, some employees will be enticed to remain there because of the programs and fringe benefits others do not offer.Finally, companies need to show that they value their employees who often have to devote so much for work. While the traditional viewpoint is to provide financial incentives, very often it is the non-financial gestures that make employees feel valued. For example, having office parties or company vacations may be more personal and sincere gestures to show delay when the company performs exceptionally well rather than just provide freehearted bonuses. In that sense, work-life balance programs can be viewed as the minor intangibles that collectively show whether the employee is valued or not.On the other hand, having work-life balance programs does not alleviate an employees woes if they are caused by other stress factors. For instance, if unhappiness at work is because of lack of sufficient training, then overcoming it would be to provide the infallible training. Findings suggest that training quality is positively related to training satisfaction, job satisfaction and the intention to stay in the company. Thus, this type of train ing is primary(prenominal) as a means of retaining employees.In addition, there is no batten that such work-life balance programs will increase retention. No substantial longitudinal study has been conducted to ascertain the effectiveness of such programs in leading to long retention of staff, and the costs may outstrip the advantages in the long-run, particularly when the thriftiness is bad and the company unavoidably to cut expenses.In conclusion, there is some evidence that supports the notion that work-life balance programs can increase retention (Turner et al, 2009). Introducing flexible working hours and arrangements, providing better training, breaks from work and better work support all enhance employee retention by resolving some of the work-life conflicts faced by employees. Nevertheless, these programs can only be regarded as good investments if they are prove to improve retention of quality staff in the long term and contribute to the overall profitability of the fi rm.Question 3Besides flextime arrangements, wellness programs, child-care options and fitness centers, describe three other harsh mechanisms to improve employees indigence and retention. Present steps to see such mechanisms in a typical organization.A company can motivate employees through work-life balance programs. asunder from the ones described earlier, other programs like sabbatic leave, paternal leave and work sleeps are some of the other mechanisms that can improve employees pauperism and retention.While sabbatic leave leave is normally associated with academic institutions, the scope of sabbatical programs is quite extensive, but canonically they provide unrestricted time away from work so that the employee can do what he or she wants. For example, the employee can opt to take sabbatical leave to learn how to paint, travel extensively foreign or for further education. Sabbaticals are viewed as a means to go forth critical talent time to recharge and people general ly return supercharged and more productive than before (Pagano and Pagano, 2009). Basically, there are three defining characteristics of sabbatical leave. One, the time away is planned. Two, it is extended generally for at least four weeks with some firms whirl up to three months and three, the employee is expect to return after the break.There is some psychological basis for providing sabbatical leave. Such a work-life balance program is viewed as a form of work motivation. Specifically, it fulfils Maslows Hierarchy of Needs surmisal. According to Maslow, needs are position in a hierarchy from the most basic to the highest level (Baron, 1998). There are five hierarchies of needs which are (in ascending order) physiological needs (the need for food, water and sleep), safety needs (need for security), social needs (need to belong), see needs (the need to develop self-respect) and self-actualization needs (the need for self-fulfilment). Therefore interpreted in this context, takin g a sabbatical leave to fulfil a longstanding desire is a form of self-fulfilment that will ultimately benefit the individual. However, employers generally tend to negatively view sabbatical leave of this disposition as an indulgent form of fantasy and a waste of both time and money to the company. Yet, harbouring unfulfilled desires will adversely affect productivity as the employee will feel frustrated. In addition, even the best job can seem monotonous after a while and sabbatical leave should be viewed as a way of gaining fresh perspective and overcoming work fatigue.There are some problems when instituting sabbatical programs which is why companies tend to avoid them. The first problem is lack of top management support. spend management must see the merits of such a program to implement it successfully. Secondly, there is a problem of scheduling. Too many employees taking sabbatical leave at the same time is a serious curse to business, especially during busy seasons. From t he employees viewpoint, sabbatical leave can be problematic in two main respects. One, the employee may be worried that if he or she is away for too long, the company may decide that it can do without them. Two, returning to work after a lengthy sabbatical can be very stressful and intense since there will be a lot of unfinished work to attend to (Turner et al, 2009).However, sabbatical programs can be successful if well implemented. First, the company should determine the objectives of such a program, be it to re-energize employees, attract new employees or improve work culture. Two, the company should study the market to see what other companies are offering to come up with better programs. Three, employees should be involved in the stopping point making process to gain their input and insights. Four, the program should be developed by preparing a sabbatical leave policy. This should include support documents like departure checklists, timelines and scheduling requirements. Five, the program should be piloted to ascertain its effectiveness and adjusted if necessary (Pagano and Pagano, 2009).Frederick Herzberg developed a theory of motivation called the Two-factor theory that is similar to Maslows Hierarchy of Needs. According to Herzberg, job satisfaction and job dissatisfaction acted in reckonently of for each one other (Baron, 1998). Hence, there are factors at the workplace that cause job satisfaction, whilst there are other factors that cause dissatisfaction. The positive satisfaction factors are collectively termed motivators. These include recognition of a job well done, a sense of achievement and personal growth. Hence, they reflect Maslows hierarchy of needs. However, Herzberg describes another set of factors called hygiene factors. Hygiene factors do not provide positive satisfaction such as company policy, and working conditions, but their absence could cause dissatisfaction.Therefore, work-life programs can be regarded as hygiene factors, the ab sence of which causes job dissatisfaction. While it is common for most companies to provide paid maternity for their female employees, few in Malaysia extend paternity leave to male employees, though it is common practice in Scandinavian countries. This is a fringe benefit that is being increasingly sought after by more and more employees. As the traditional roles of men and women evolve, more fathers now want to have a more hands-on approach to parenting. This means being with their wives during childbirth and forethought to the needs of mother and child during the crucial period following birth. The Family and aesculapian Leave Act in America allows for a minimum of 12 weeks paid paternity leave while those in Scandinavian countries allow leave to be extended for up to three years (Joshi et al, 2002). While it is unlikely that Malaysian fathers will want to take such a long time off from work, more would like to spend a week or two with their recuperating wives and new infants. Therefore, providing paternity leave acts as a form of motivator to encourage male employees to remain with the company (Robbins and Judge, 2007). Implementing paternal leave at the workplace should not be too difficult as the procedure is similar to maternity leave. Hence the same documents for record keeping can be used.Taking a nap at work would seem extremely unprofessional and unproductive. Yet, some researchers conclude that taking short naps at work, termed power naps may actually increase alertness and productivity. The scientific argument in support of power naps is that it is designed to replenish down time during out circadian rhythm which normally occurs during the afternoon. Some of the benefits of power naps include increased memory, response time and cognitive skills. Taking power naps may be linked to the drive theory which is a theory of motivation that suggests that behavior is pushed from within by drives stemming from basic biological needs like sleep (Baron, 199 8). The problems associated with permitting power naps at the workplace include the duration of the nap, scheduling and top management support.It is generally believed that a power nap of fifteen to twenty minutes is sufficient to gestate the abovementioned benefits (Robbins and Judge, 2007). Anything longer than that will result in the employee falling into deep sleep which would result in sleeping difficulty at night. However, the company must decide when it is permissible for employees to nap. Some allow employees to nap during their lunch break while others prepare a schedule. While it is not necessary to prepare special sleeping areas since employees are perfectly capable of sleeping at their desks, it is important to ensure that such naps do not interrupt the combine of work. Customers must also not see employees napping as it would create a negative perception of the company. However, if implemented correctly, power naps may be amongst the cheapest and most beneficial forms of work-life balance programs.In conclusions, these are but a few examples of the many work-life balance programs that can be designed to provide motivation and improve retention of employees. Deciding on which to choose will depend on the size and nature of the organization, its work culture and the target benefits of such programs. Top management should keep an open mind about these initiatives for if conducted in the correct manner, the desired results can be obtained.

Children Transition In Life Children And Young People Essay

Children Transition In flavor Children And Young People EssayBereavement This substructure be a truly traumatic clipping for a frylikester or impudent soul, bereavement can furbish up c erstntration, memory and accomplishment.New sibling A intriguing transition for untested children, it whitethorn affect the childs demeanor as they may act out, abstracted to gain attention.P argonntal Separation This can affect children and unsalted bulk in many different ways and moldiness be dealt with in accordingly in a reasonable manner. paltry Home travel house can be a big upheaval, it can affect the child or childly person because they are being taken out of their safe and familiar environs. illness or Injury Whether it be the child/young person direct affected or a family member, either way the child may need help dealing with the veer of parcel.Divorce This is a unmanageable period for a child or young person, they may be affected in many different ways and must confuse endless emotional support.Taken into the care system This can be a difficult transition where the give lessons and social services must work together to make the process run as swimmingly as possible for a young child. affront Neglect Abuse and neglect can affect all areas of development. Children and young slew are affected by abuse in different ways, outcomes of abuse vary.Moving countries Moving countries can spend a penny a veto affect upon children and young people, socially, academically and emotionally.These types of transitions are generally unplanned, or occur with little or no warning and in turn can be detrimental if not responded and dealt with in the correct way. These unplanned transitions will excessively provided affect children and young people in different ways.Some children and young people may also experience transitions such asThe establishment of Step SiblingsChanging schoolsChange of carerPet dyingParental change of partnerIt is a kno wn fact that all children and young people are faced with transitions, although some may be affected confident(p)ly and some negatively. When children are faced with planned or unplanned transitions they may experience feelings such as anger, guilt, rejection and sadness. Other ways that children and young people may show the affects made by transition i.e. attention seek behavior, friendship/peer problems, and becoming withdrawn and quiet or displaying untypical habits.Children and young people piteous from primary to secondary high school may find it hard to adjust to being taught more formally. They are suddenly expected to study a wider variety of subjects, to take on more responsibility and some prison terms make a new mint of friendships. Involving changes like learning more and having less free time. For most children and young people going through a transition such as moving school can have an impact on their learning and achievements, sometimes affecting them academica lly. of a sudden a child is removed from their consolation zone and taken away from a familiar environment, from their friends and teachers etc. The child is completely thrown of track and put into a new environment which can be extremely difficult for a child or young person to adjust too. It can have affects on a childs learning, self esteem and sometimes resulting in them no longer wanting to go to school, although some children and young people do adapt easy to this type of transition. For example when I was attending secondary school a young girl moved from her original school due to her parents moving country, when she began attending my secondary school she settled in and adapted very well, proving to be quite popular with her peers. It appeared to have a electro confirming affect on the young girl but then suddenly her peers off against her, this then resulted in the young girl becoming a dupe of torment and bullying. She became unhappy, quiet, withdrawn and reserved. Her parents decided it was in their childs best interests to change schools once again, where she began to regain her self esteem and confidence which was extremely affected by the bullying, changing schools and moving countries. Fortunately the next change of school had a positive affect on the young girls education and learning which dramatically improved. She began making friends, displayed more confidence and began to enjoy attending school again. Moving school can have a negative and/or positive impact on a child or young persons behavior and development. In the beginning a change of school proved to have a negative affect upon the young girl but luckily the second period of moving school resulted in having a positive affect upon her, improving her behavior and development. Therefore I feel it is all important(p) that a childs parents consider their childs happiness before making this choice, due to the positive and negative affects it can have on a child and young person. Althou gh changing schools unfortunately cannot always be prevented due to unforeseen circumstances in life.Parental Change Of Partner A parent introducing their new partner to their child can also be a challenging and difficult time. It can result in affecting a child or young persons behavior and development. For example when I was a adolescent my mother introduced me to her new long term partner which at the time mat like a stranger was trying to replace my father, I also felt that her new partner was taking away my mothers attention. Suddenly a new authoritative figure was brought into the family. From my personal experience it had a bad affect on my behavior and development as I began to misbehave, smoke, drink and act out because I was extremely angry inside and wanted to regain my mothers attention which I no longer felt I had. I became an angry, depressed, withdrawn and isolated teenager, clearly displaying signs that I was negatively affected, no longer being my usual bubbly, ha ppy self. My education also began suffering because of this transition as I could no longer shorten in school. However this does not always have a negative impact on children and young people but it does need to be handled cautiously and sensitively. It can be a very challenging time for the child and young person but also for the parents, family members and anybody else involved.

How Batman Got smoked :: essays research papers

A Tale of Life, Death and Hot CheetosChapter 1The BeginningI belive that Smokey didnt really kill Batman, I by my undisclosed sources have learned that it was the crab mob.You see, batman was a crab of heavy and long-lasting dept to the crab god fetch. Batman went through hard times, just as whatever other crab does. But unlike m both other maneuver, he borrowed 1,000 and decided he wasnt going to pay him back.Thats when the anxiety started, the mob took aim and Batman got hit.Chapter 2First ImpressionsFrom the moment Batman arrived at inhabit 318, Smokey could tell that they wouldnt get along well.Batman had that hoity-toity stuck-up figure of attitude that Smokey just couldnt stand. Plus he hogged the sponge, how bad-manneredWait, Wait, Wait, this story wouldnt be any good without explaining Batmans sensible horizon of Smokey, so here we goBatman didnt think it would cause any problems if he took an extra sip from that soft yellow sponge every(prenominal) once in a while , because it shouldnt. Its not like it had Smokeys name on it or anything and he just couldnt protagonist it if he liked that high quality king of life style, thats the way he was raisedIt wasnt like Smokey was any potpourri of Saint either. He hogged the cave that batman had come to love. The meanest thing virtually this piggish behavior is Smokey secretly hated the cave, he just slept thither to make Batman madChapter 3The ClashIt was a half sidereal day for the students at Jackson Park. At about 345 Mrs.Bakeman leftfield the room for a staff meeting. She wasnt due back until 450 but the door reopened at 410 and devil small crabs walked in dressed all in black.They rung in heavy stereotypical Italian voices, Mr. Batman, we are here to require our dues Wha Batmans stammer was cut short by gun fire. BAM BAM BAMThe cardinal crabs had shot up Mrs.Bakemans glasses resembling Shi Tzu chew marks.The crabs waltzed over to the 50 gallon aquarium just as Smokey recede into the ca ve, typical. Anyway after the black suited crustations took the ten minute trek up the side of the tank they made there way over to Batman.Nice place you got here, one of the crabs commented flatly, Pity you wont be enjoying it much longer. Huh? It took several seconds for it to click in Batmans head. The god father sent his goons to get me, he thought out loud.

Cause and Effect Essay - Impact of Stereotypes and Stereotyping

Cause and Effect Essay - The usurpation of Stereotypes In todays nine, our natural reaction is to put people into a peculiar(prenominal) class that we feel they fit into upon our first impression. When we were in high direct, they were called clicks. in that location were your jocks and your cheerleaders, who were usually the most popular assimilators. Along with stoners, nerds, and then the people who authentically didnt fit into any crowd, they were just there. When we were in high school, all of us wanted to be in the cool crowd. As draw in When I was growing Up by Nellie Wong, I spy the rich white girls...imported cotton dresses...and thought that I too should do what these lucky girls had... In stereotyping people, we perhaps have destroy some great minds. However, when high school was over and the real world came true, high school jocks and cheerleaders didnt have much of a lead on the rest of us. Their popularity became zero after high school. Our ster eotyping of each other could have been very harmful. most students were intelligent but never given a chance to base it because of the way they dressed or because they smoked. We could see it in our teachers eyes, and our own, when a student walked in with glasses and a pocket protector we assumed that he was smart and way above the intellect of the class. Same as when we dictum a person dressed in all black whip with chains walking in we think that they will never watch anything out of themselves. Now as adults, we work with all types of people. Most of us probably dont realize that all the people we used to make diversion of in high school for studying hard or acquiring good grades are now the potential leaders of our nation. That jokes on us. However, wha... ...ave ruined some great authors, engineers, doctors or even presidents because of our cruel stereotypes. Its hard for society to realize that their simple classification of a person without knowing them presently could have such an effect. If we were to understand that just because we choose to where certain vestments or play sports, that it doesnt mean this is the only thing we know. Society itself is to the full of plenty of intelligent people, however, most of them will never get a chance to prove this because, either we wont give them a chance anymore, or they have just given up. Why should anyone try to prove their sizeableness to us if we arent willing to believe them? Weve never cared about them, so wherefore should they care about us? As a stereotyping society from as early as childhood, we have set ourselves up for problems, which might never be resolved.

Medieval Chivalry Essay -- essays research papers fc

Western Civilization chivalric Chivalry and KnighthoodDuring medieval generation knighthood was a class culture, cherished and jealousy guarded by the chivalrous caste. Knight had the honor of defending the king as come up as their country. On the bloody fields of battle a code of valorousness evolved that tempered anger and fury with mercy. It created ways of turning the grim business enterprise of fighting into something tolerable, perhaps even acceptable. Chivalry was not only looked upon as a code for war it was looked upon as a setting for stories of chicane and romance. Chivalry meant a higher social status as well as recognition.Chivalry as we know it denotes the ideals and practices considered suitable to be a noble. Over time chivalry has been used as the primal treatment to describe the attitude and actions of men towards women. "The word itself is reminiscent of the milieu in which the ideas connected with it took shape-the aristocratic parliamentary procedure of mediaeval France dominated by attach warriors or chevaliers." From as early as the eleventh century several(prenominal) different sets of ideas represented different standards of chivalric behavior. Over the next quatern hundred years the plans of Hanuka, 2The ideal nobleman developed by and for the feudal class under the influence of changing environments, ideas, political views and economies. The concept of being born into a certain class in society was a great part of medieval life. This concept of the class remains was based on the land ownership and duties that were owed to other people. The knights were the military supporters of the feudal lords. The knight fought for his lord and if necessary died for him. However, the feudal inheritance was provided only for the first son. Younger sons therefore tended to the church or joined groups of knight wanting land. They worked and did their jobs waiting for the opportunity to marry into an estate. There were three meth ods of becoming a knight. "The most common involved the King or tenant-in-chief conferring the title, known as dubbing. The second method involved religion, the soon to be knight unplowed a night vigil with his arms on the altar in front of him. He then took a purifying bath, heard citizenry and had his spurs put on it. The dubbing then followed with a formal talk and a sword. The third method involved the readings of a service Benedictio Novi Militis. Hanuka, 3... ...           kit and boodle CitedBarber, Richard. The Knight and Chivalry. New York Charles Scribners Sons, 1970.Boutlon, Jonathan Dacre. The Knights of the Crown. Great Britain The Boydell Press, 1987.Cabell, James Branch. Chivalry. New York and London 1909.Davis, William Stearns, life sentence on a Mediaeval Barony. New York and London Harper and Brothers, 1923.Harper-Bill and Harvey, Christopher and Ruth. Medieval Knighthood IV. Rochester The Boydell Press, 1992.Lang, Ll oyd and Jennifer. Medieval Britain The Age of Chivalry. New York St. Martins Press, 1996.Morgan, Gwendolyn A. Medieval Ballads. New York Peter Lang, 1996.Painter, Sydney. French Chivalry Chivalry Ideas and Practices and Mediaeval France. Baltimore The Johns Hopkins Press, 1985.Ramsey, Lee C. Chivalric Romances Popular lit in Medieval England. Bloomington Indiana University Press, 1983.Wood, Charles T. The Age of Chivalry. New York Universe Books, 1970.Young, Alan. Tudor and Jacobean Tournaments. London George Phillips, 1987.British Orders and Awards. London Kaye and Ward, 1968.           

Releasing the Moment in Clampitt’s Poem Fog Essay -- Clampitt Fog Essa

The lensman sights, clicks, stops the act is captured the vision settles. The poet sights, clicks, begins the moment is released the vision starts. Tess Gallagher says, the poem is always the enemy of the photograph. The art of poetry demands more than external vision a poem takes the reader outside and inside to see, hear, touch, and feel every detail. In Amy Clampitts poem Fog, she immerses the readers senses in the entirety of the moments external grace and its secret inner core. Clampitt seeks out what is cloak-and-dagger to the eye. She wants what the camera cannot record. Her subject allows her to show off poetrys explicit function and strength. Fog obscures, shrouds, limits, dissolves it defeats sight. Fog reveals, illuminates, widens, and intensifies it gives sight. There is a pleasing poetic irony in Clampitts ability to render so hand to the minds eye precisely what the eyes themselves cannot see at all. A vagueness comes over everything, / as though proving color and contour / same dispensable (Clampitt 610). As things disappear, the lighthou...

Laurence Sternes Tristram Shandy :: Personal Reflection Essays

Laurence Sternes Tristram Shandy Perhaps it is no more than the accumulation of years, the simple passage of time that accounts for the new-fashioned twist in my thoughts towards the manner in which the events of my life have occurred and brought me to what I courteously call the current state. After all, when those accumulated years require the berth of a number with (to my thinking) the heft of a 29 in move of them to be described, and there is (again, to my thinking) so little to show in the way of life of accomplishment for so great a span of time, well, a pest cant help but begin to wonder how? or, more to the point, why? These recent thoughts of mine dovetail nicely with one of the themes in Laurence Sternes Tristram Shandy the noise of life. Although an acceptance of the randomness of life may seem somewhat frightening at first, with all it portends for the futility of human planning. I think the opposite shift is more frightening still. Personally I would hate t o think that the era of events that have led me to the current state have happened by design. That, assumption me, is the truly frightening thought. Sterne highlights the theme of the randomness of life by exposing the cockamamie extent to which events can be linked by cause and effect. For example, the flattening of Tristrams trespass can be traced back in an almost straight pedigree from the end of Dr. Slops forceps to the marriage articles between Mr. and Mrs. Shandy. The articles stated that Mrs. Shandy should be permitted, when pregnant, to laic in (if she chose) in London. This right, however, would become void if she should cause Mr. Shandy to go to the expense of a journey to London without her being pregnant. Unfortunately she takes much(prenominal) a trip and, as a result, is obliged to lay in at home during her pregnancy with Tristram. When her time comes, Dr. Slop is called in and, consequently, Tristrams poke becomes caught in the doctors forceps and is fl attened. Tristram, therefore, sees the weight of the marriage articles as falling directly upon him. This conceit may appear absurd as the connection between the articles and the beak is somewhat tenuous, but I can understand it.

Cyrano De Bergerac Essay examples -- Cyrano De Bergerac Essays

Cyrano De BergeracThe story begins at the Hotel de Bourgogne in the year 1640. Christian de Neuvillette attends the airfield with a man called Ligniere in hopes that this man can identify the womanhood he has fallen in esteem with. Ligniere identifies the beautiful lady as Roxane, cousin to Cyrano de Bergerac. Christian also finds out from Ligniere that Count de Guiche is in love with her as well. Ligniere told Christian that he made a song that told of de Guiches scheme to get Roxane and that de Guiche probably hated him for it. Ligniere leaves and heads out to a tap house while Cristian stares up at Roxane. In the mean time, a stealer had been approaching Christian to make an attempt at stealing from him. When Christian reaches into his pocket he finds a hand. The thief makes a deal with Christian and give outs him that Ligniere was going to die that night because he insulted a powerful individual with a song. The thief told Christian that a hundred men were posted. Chrisian rushes finish off to every tavern in town to leave a cognitive content for his admirer.Ragueneau, a baker, watches for Cyrano. Cyrano had told Montfleury not to appear onstage for a month, yet Montfleury appeared onstage anyway. Cyrano shows up and interrupts the play. He forces Montfleury to leave the stage and in the process of doing so he insults forty-eight people. Valvert insults Cyrano by making a remark about(predicate) his nose so they duel. While dueling, Cyrano recites a ballade he created and wins the duel. Everyone was delighted and congratulated him.Cyrano confides with his friend Le Bret that he is in love with his cousin Roxane. Le Bret advises Cyrano that he should specialise Roxane his feelings because there was no better time than now to tell her his feelings after she witness... ... come with him quickly because Cyrano was unconscious with a gash in his head.Roxane waited for Cyrano outside while she embroidered. Cyrano was late for the first time then. He acted as if nothing was wrong with him, alone sister Marthe saw something was wrong with him. He told her not to tell Roxane, though. Cyrano asked Roxane if he could read the letter that Christian had on him when he died. Roxane gave him the letter and he began reading aloud. Roxane realized that Cyrano wrote that letter. She confronted him and he denied it but she knew the truth. Le Bret and Ragueneau show up looking for Cyrano. They find him there and tell Roxane what happened. Cyrano becomes seized by some mania and goes on about how lies, compromise, prejudice, stupidity, and cowardice carry robbed him of glory and love but the one thing they could never satisfy was his white plume.

The Truth of Mark Twains The Adventures of Huckleberry Finn :: Adventures Huckleberry Huck Finn Essays

The Truth of Huck Finn   Throughout the classic novel, The Adventures of Huckleberry Finn, Mark coupling continuously and loosely uses the articulate nigger. In the guild of the year 2002 that member has become one of the most evil and hated in the English language. It is thought of as so bad that it is rarely even verbalizen, as people prefer to be politically correct and say n-word in its place. The use of this word has caused the book to be banned and censored by many schools across the country, as people want to shield children from the speculate racism of the novel. It was found to be the fifth most challenged book of the 1990s. This word is definitely terrible and has no place in the current society, and it is important to examine Twains motive behind the inclusion of this word in the story. The book should not be dismissed as cruel and racist forward all of the facts are examined. Before forming a wrong opinion, the maturation of the word and the r easons behind its use in the novel should be examined. afterward learning all of the facts, the use of the word in the book shouldnt be looked as evil, but as a reminder of how far society has come.   This novel was written in a time very antithetic from today. It was first published in 1884 and is set some years before in the early 1800s. At this time slavery was common approach pattern in the southern part of the United States. People grew up accept there was nothing wrong with it. People in this time spoke almost identically to the language presented in the book, including referring to African-Americans as niggers. Twain explains the dialects he was trying to present before the story even begins. In an instructive he says he was using the extremist form of the backwoods south dialect and the ordinary Pike County dialect. Both of these types of speech would have include this word. Twain did not use this word to be derogatory toward dull people but for the st ory to remain authentic. The appearance of the word in this book should be looked at as a reminder of a bad time in history.

Seamus Heaney †The Skunk Commentary Essay -- English Literature

Seamus Heaney The lot CommentarySkunk is a poem by Seamus Heaney about his matrimonial life. The poem is atribute to his wife how living away from home has caused him to misshis married life. Exiled from his wife, Heaney is recalls the skunkwhich reminds him of his wife.There are two settings in this poem. The first tail fin stanzas are basedon memories of California nights, and the outlive stanza is a juvenilememory of waiting in bed for his wife as she changed into hernightdress.The write up of this poem is memory, where Heaney recalls memories of hisCalifornia nights this is portrayed in it all came back to me lastnight. It is also a celebration of the energy and freshness of his join after eleven years I was composing love garner again. Healso shows his frustration and desire for his wife, a twinge ofseparation from her the beautiful useless tang of eucalyptus speltyour absence.The intone of this poem is sacred, sexual, repulsive it is eroticallyinviting. Using interes ting descriptions, Heaney is able to fixthis poem in a tender yet...

Media and Society Essay -- Papers

Media and Society Does society influence media or does media influence society? In a modern world, dependent on continuous chat this is a very important question. If the world were not dependent on communication over large distances, schooling on a mass priming coat would not be possible or necessary. Most knowledge in traditional cultures was local knowledge, (Geertz 1983) traditions that were passed on through a local community, a very slow and long drawn out process. Today we spicy in the Whole World in a way that would father been inconceivable to anyone who lived before the 19th century. IMAGE We are now aware of news program and situations thousands of miles away, all due to e-communications making such awareness almost instant(prenominal) in the 21st Century. Rapid transfers and e-communications have greatly intensified spherical diffusion of information. (Anthony Giddens Sociology 1995) IMAGE Society today loves stories produced by ma ss media sudden death, scandal, and intellectual endings enter our ...

Siddhartha - The Three Stages Essay -- Hesse Siddhartha Essays

Siddhartha - The three Stages   On the great journey of life, if a adult male cannot find one who is better or at least as good as himself, let him journey joyfully alone.  The story of Siddhartha by Her globen Hesse makes this point true.  The main character Siddhartha dealt with the Samanas and Gotama Buddha, the second with Kamala and then the ferryman. The three move correspond to the three spirit levels though which Siddhartha passes on his journey to enlightenment  The point of the mind the stage of the flesh the stage of transcendence.           During this period-the realm of the mind, Siddhartha actively sets well-nigh letting the self die, escaping his Self.  This attempt reaches its most concentrated form during his anticipate with the ascetic Samanas, during which he discards all material possessions and tries further to flee his profess body and control his other needs. This is sh let when he says, He killed his senses, he killed his memory, he slipped out of his Self in a thousand different forms.  S... Siddhartha - The Three Stages Essay -- Hesse Siddhartha Essays Siddhartha - The Three Stages   On the great journey of life, if a man cannot find one who is better or at least as good as himself, let him journey joyfully alone.  The story of Siddhartha by Hermann Hesse makes this point true.  The main character Siddhartha dealt with the Samanas and Gotama Buddha, the second with Kamala and then the ferryman. The three part correspond to the three stages though which Siddhartha passes on his journey to enlightenment  The stage of the mind the stage of the flesh the stage of transcendence.           During this period-the realm of the mind, Siddhartha actively sets round letting the self die, escaping his Self.  This attempt reaches its most concentrated form during his bear on with the asceti c Samanas, during which he discards all material possessions and tries further to flee his own body and control his other needs. This is shown when he says, He killed his senses, he killed his memory, he slipped out of his Self in a thousand different forms.  S...

Baldwins My Dungeon Shook: A Letter to my Nephew Essay -- Baldwin Dun

Baldwins My bread and butter Shook A Letter to my NephewDoes the Ameri potbelly ideate belong to every one or does it exclude slightly individuals? The the Statesn Dream is a very powerful tie that molds America. It has existed for some(prenominal) generations but has it changed over time? The foundation of the Dream tends to stay the kindred that is the pursuit of happiness, hope, freedom, unslopedice and equality. The concepts within the American Dream should alter to hold up the changes of society. The breakthroughs and obstacles that America overcomes should shift the American Dream. Society may see the American Dream as a dangerous power causing them to be scared to challenge the concepts of the traditional American Dream. Will society buzz off dysfunctional if someone challenges the American Dream or will it hold in our rural area stronger and more diverse?According to James Baldwins My Dungeon Shook A Letter to My Nephew African Americans cannot engender their pie ce of the American Dream. Baldwin wrote a earn to his nephew in hope of guiding him through life. Baldwin had umpteen words of wisdom to share, mostly words provoked by distress and anger. Baldwin wanted to find out his nephew about the cruelty of society. His main point was to teach his nephew not to mean the white man and his words. He wanted to assist his nephew to win in life but not to expect the unassailable. By believing the white man one can not succeed but by knowing where one comes from will lead to triumph was the foundation of Baldwins message (243-246).When reading My Dungeon Shook A Letter to my Nephew, it was clear that Baldwin was not just writing a earn to his nephew but to society by interacting personal thoughts with public awareness.Although Baldwins letter was addressed to his nephew, he intended for society as a upstanding to be affected by it. This liberal country set you vote out in a getto in which, in fact, it intended that you should parish(Bal dwin 244). This is an innocent country, innocent only because they know not what they do. They discriminate the African American by expecting them to be worthless, by not giving them a chance to exhibit their credibility. Today African Americans are considered to be disesteemed in society. They are dictated in this class before they are even born just like Royalty obtains their class before they are even conceived. We may think that this is a paradox but when d... ...ow by forgiving the deal who hurt him and Baldwin is trying to redeem Jesus example by forgiving the people who hurt him. Forgiveness is the key that unlocks the chains that embodies mankind. Forgiveness could be thought of as the potion that unites America and brings equality to the redeemed world.Although the American Dream is considered to be the link that binds society, there are some individuals that do not posses link to unit. The African Americans have been struggling for many years to obtain the piece of th e American Dream, their place in America. Joseph Kennedy has frustration and anger build up while trying to find his place in America, infernal it I was born in this country My children were born in this country What the hell does someone have to do to become an American (qtd. In Harris 369)? If someone challenges the concepts of the American Dream then maybe our country can unite. Do not fear the American Dream, yes it is a powerful force that molds society but each individual controls the power. If one does not believe in the American Dream then the power of the Dream is weakened. Would America unite and become equal if someone challenges the American Dream?

Gary Soto Essay -- essays research papers

Throughout the autobiographical yarn written by Gary Soto, galore(postnominal) different literary elements are employ to recreate the experience of his guilty six-year old self. Different elements such as contrast, repetition, pacing, diction, and imagery. Soto narrates this written report as a young boy at a time when he seems to be young and foolish, Soto foolmaking mistakes, simply at the equivalent time hoping to learn from them. Soto uses each of these devices to convey different occurrences in the narrative. distinguish is used when Soto compares himself to Eve, a biblical character, when God punished her for stealing an apple from a sacred garden. Also in the first line of the story Soto explains he knew enough about hell to stop me from stealing, but later in the story he states that, the best amours in carriage come stolen. It is obvious these two statements contrast each other. Soto also uses repetition in this story and starts off with the driver, Mrs. Hancock, and his mom who all knew that he had stolen the pie. The thing is knew is repeated too many times in too particular writing. Also though I think utilise knew so many times brings out the element of diction into the narrative because by using the word so many times, it is obviously used to show how paranoiac Soto was. The word pie is at least 14 times while I is also used at least 42 where in the tierce paragraph it is used to begin the last three sentences. Next, was the element of pacing and in the third par...

The Formalistic Approach to Hays Rapunzel Essay -- Hay Rapunzel Essay

The formalized Approach to Hays Rapunzel   Prayer has been always a symbol of faith, and even in modern poetry it is still used as a desperate gripe to the One in Heaven. One of the great examples of this desperate cry would be Sara Henderson Hays Rapunzel.After reading her modern version, familiarity with Grimms fairy tale Rapunzel will enunciate a completely new interpretation. Sara Hay chooses Rapunzels supplicant to be in the sonnet structure. Sonnet, being a part of a lyric genre, represents the or so personal and direct speaking manner. Here, the lyric poet is speaking from Rapunzels point of get wind almost singing her sufferings, her feelings and her past experiences. Lets remember the source line of the sonnet Oh, God, let me forget the things he said. The elegy starts in the prayer form. It helps us to empathize from the first line that the lyric hero is in suffering and is desperate. Through the linguistic process let me forget, we can unwrap the com e back of the past life, past things, that may never come back. The collide withd (heroine) is leaving us in suspense, because she will never reveal to us the things he said and the promises he made. The repeating formula let me reveals to us Rapunzels feelings and is establishing the tone of the poem. The first lines help us to hear our heroines vocalisation tone, and to understand her suffering. Looking more at the first stanza, we can see many associations and connections between some enounces and the religious motif of prayer. The words freezing and burning are the extremes that help us to hear the echo of Hell (Rhetoric 102K class discussion, January 23 2001). In the same way the word promises in the Bible is synonymous with the word covenant (or Testament). In the ordinal li... ...ed by love, now has become the knowing one I knew...I knew...I mightiness have known. Looking at the last line of the sonnet we understand its purpose. Here, we see the image of many symboli c Rapunzels. The heroine is looking at the past and at the future, and realizes that her life is unspoiled one small piece, compared to the Eternal concept, or a concept of All. She realizes that the earthly life is not eternal and she is just a suffering traveler like many others. Hays Rapunzel begins as a true worshiper, and finds her plight to be too abash to communicate even to her Creator. So, she devolves into her own imaginings with groans so deep that only her disposition can commune at this level. Prayer turns to song, song turns to envisage, and in her heart, fantasy reveals tragic reality. Her only true hope is found in first heart cry Oh, God...    

The Running Cycle :: Sport Run Running Athletics

There are two main phases to the trial cycle Support and precedent Recovery Support Phase This is the phase when the runner is touching the ground, and makes up about 30%-40% of the running cycle. Foot-strike The alkali touches the ground slightly ahead of the center of mass. When the foot contact occurs, some(prenominal) actions take place the stifle flexes, the tibia internally rotates, the ankle plantar flexes, and the subtalar joint pronates (Miliron & Cavanagh, 1990). It is necessary to have a certain amount of pronation to interpenetrate the energy of the foot-strike. The foot during the foot-strike should be straight and in line with the style of linear motion. If the feet are turned outward it reduces the distance covered, and puts more underscore on the knees and lower extremities (Williams, 1990).Mid-support The foot transforms from a mobile structure into a rigid lever that supports several times the body weight of the runner. The limit of the bones and the te nsion on the ligaments, allows for the foot to remain rigid. The supination of the subtalor joint forms a rigid lever for forward propulsion. This occurs through a series of events including the knee joint extending, the lower extremity rotates externally, the calcaneus inverts, the midtarsal joint locks, and the foot becomes a rigid lever.What is Supination? This is the opposite motion of pronation. This occurs when the ankle appears to be tipped to the outside so the weight is on the outside border of the foot. Supination allows the foot to be a more stable, rigid structure for pushing off of. The foot naturally supinates during the toe-off stage (when the heel first lifts off the ground until the end of the step) to render more leverage and to help roll off the toes. Take-Off The the mid-support period ends with an uprising heel, and is called the take-off period.100 World Record Holder Florence Griffith Joyner in take-off periodForward Recovery Phase This is the phase when t he runner is airborne and spends most of the time.