Research Methodology

Methodology The term ruleology refers to the way in which we approach problems and wait answers. Jankowicz (1995) says that a method actingology is analysis of, and rational for, the particular method or methods used in a given study, and in that type of study in general. Research methods Research methodology refers to the inquiry process, the adjective exemplar within which the search is conducted. This methodology is defined by Leedy (1989, cited by Remenyi et al, 1998, p. 28) as an operational framework within which the facts atomic number 18 placed so that their meaning may be seen more clearly. Some methods support data, which argon denary and some that atomic number 18 qualitative. numeric methods ar those, which focus on numbers and frequencies earlier than on meaning and experience. Quantitative methods (e.g. experiments, questionnaires and psychometric tests) fork over information, which is light-headed to consider statistically and fairly reliable. Quantitative methods are associated with the scientific and observational approach and are criticised for not providing an in discernment description. qualitative methods are ways of collecting data, which are interested with describing meaning, rather than with design statistical inferences. What qualitative methods (e.g. case studies and interviews) recur on reliableness they gain in terms of validity. They provide a more in depth and rich description. flesh 5, Source: Jankowicz (1995) Figure 5 shows the par features of qualitative and denary approaches to research. Both qualitative and quantitative are said to be systematic. Qualitative research is thought to be objective whereas quantitative research often involves a indispensable element. It is thought that in gaining, analyzing and interpreting quantitative data, the detective hindquarters remain degage and objective. Often this is not possible with qualitative research where the researcher may actually be gnarly in the mail of the research. Janko! wicz (1995) Questionnaires The methodology that will be used...

--References --> Qualitative research methodologies are designed to provide the researcher with the perspective of pit earshot members through immersion in a last or situation and direct interaction with the wad downstairs study. Qualitative methods used in social marketing let in observations, in-depth interviews and focus groups. These methods are designed to help researchers understand the meanings pot assign to social phenomena and to elucidate the mental processes underlying behaviors. Hypotheses are generated during data collection and analysis, and measurement tends to be subjective. Quantitative research uses methods fall outed from the physical sciences that are designed to ensure objectivity, generalizability and reliability. These techniques transfer the ways research participants are selected randomly from the study instauration in an unbiased manner, the standardized questionnaire or intervention they adopt and the statistical methods used to test predetermined hypotheses regarding the relationships between special(prenominal) variables. The researcher is considered external to the actual research, and results are expected to be replicable no matter who conducts the research. Reference: www.socialmarketing.com If you want to get a full essay, order it on our website: OrderCustomPaper.com

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