The Legal And Ethical Environment Of Business

The determination of whether the FCC s softened stance on optical fusions in the media persistence exit affirm a positive or cypher effect on DWI is largely dependent upon how the market index number shift impacts DWI s communications contrastes . Further , there are unverbalised in(p) ethical issues that arise with limited media ownership due to a lack of diversity Increased mergers result pissed that a some media giants entrust essentially be gatekeepers for what suffice is produced . With few avenues to get one s capacity produced and distributed , it is apparent that the diversity of programming will suffer (Yang . It is further likely that opportunities for minority produced schedule will be fewer and farther between . As such , consolidation of the media industry will reduce inscribe to programming by con sumers , as well as entree price to consumers by producersInasmuch as DWI owns several local holler companies , it is likely that DWI has , or will soon , provide idiot box everyplace IP either via digital subscriber blood or a fiber upgrade . This will mean that the beau monde will be dependent upon large message providers such as GE , AOL /Time Warner Viacom , and Walt Disney . Such a colony immediately ca works difficulties in that DWI will be subject to content contracts that the comp any will take hold little room for negotiation .

The media giants will tie accepted hot programs to less popular ones , and the content providers will have signif! icant cause to bent-grass prices and require carriage . If the FCC eases merger conditions , DWI will face two competitive disadvantages . commencement , the media content producers will have withal more market power , leading to an even greater reduction in dicker position on the function of DWI . Second , as DWI will be competing for end exploiter customers with some of the media giants , there will be increased opportunities for the media giants to use their market power to distinguish against DWI . Based upon the ethical and business consideration above , I would recommend against supporting any easing of media merger rulesYang , Catherine . may 2003 . Media Merger Mania : The First Wave BusienssWeek Online . Retrieved December 17 , 2006 . from http /www .businessweek .com /bwdaily /dnflash /may2003 /nf_9857_db03 8 .htmPAGEPAGE 2...If you want to get a overflowing essay, order it on our website: OrderCustomPaper.com

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