'Mtv Research Paper Essay\r'

'The prototypical outcry that was compete on MTV was c all in alled â€Å"Video killed the intercommunicate Star”. It was sung by a sort called The Buggles. This was a very popular tune all everywhere and it was deemed a redeeming(prenominal) choice for the offshoot song broadcasted. Many masses overly believed that the heart of the song was that MTV, the bleak melody video broadcast station was going to destroy the radio. Some good deal thought that the song was performed live, but it was in force(p) a video. MTV was quite a sizeable hit by the 1990’s. It was viewed in over 50 million American homes. It became a target for all advertisers because of the number of childly viewers that watched MTV.\r\nThe kids would beg their p arnts to cloud the products they saw on the advertisements and it made out to be a non bad(predicate) investment for advertisers. The attendance and money that the advertisers brought in was good for MTV because they got more(prenominal) offers to get commercial time which substance more money for them. Some people that were on MTV when it was in its first few years were dockage Dylan, Bruce Springsteen, Sheryl Crow, Cranberries, and Nirvana. They helped to kind of kick off the array and vex it up for fortunate years to come. on that point ar similarly somewhat(a) extended-named people who probably vie music from that MTV which helped to jump start their career.\r\nMa gainna, Michael Jackson, Prince, Peter Gabriel, U2, and Duran Duran were some of the people that were all a part of MTV at one time. In a way, these people similarly helped MTV to get a good start too. The more big names that they brought in the more attention they got from viewers. This was good for the singers and MTV. The target audience that MTV chose was teens age 12 to 21. With this age group, they found that they got very good consider evaluate. Artists whose songs were played on MTV found that the sales of their song increased.\r\nThis is what gave advertisers the idea that they could do good business if they had an ad on MTV. With this targeted audience, they also found that their viewing rates continued to rise. Today they still target the similar audience and they are still very successful in the way that they spew the audience. There start been a few changes in MTV since the start. They released a new logo by and by 30 years. It is non dozens different. It is just a little bit larger and it is one color. The last was a mix amid a few colors. The old one was designed by Frank Olinsky and it was a very big hit, but it was just time for a change.\r\nIn 1986, the President and CEO, Robert Pittman left. There is no exact accounting why but he did. Over time, they started to march more reality shows than anything else. Some people care the change to more reality shows but some people kindred the old school music videos all the time. There were some companies and investors that mad e it attainable for MTV to even start. Warner Communications and American Express were big investors that helped in the starting of the show. Warner Amex was basically the important establisher and owner for about five years after the start.\r\nThen, in 1986, Viacom purchased MTV from Warner Amex. Now Viacom is the owner with all rights to MTV. There are other networks that MTV and Viacom own. They own VH1 that was released in 1985 and its usage was to play adult contemporary. Then, in 1996, MTV2 was released to allow fans to read commercial free music videos. MTV (the original) became available in Manhattan and Los Angeles. Many people called this the second launch of MTV. They also own all Nickelodeon stations, Comedy Central, and CMT. This is not all; it is just a few that you whitethorn know.\r\nAlthough MTV has been very popular, it has also had a few disputable shows that some fans did not agree with. â€Å"Beavis and Butthead” was very contentious because some vi ewers felt that it was pointless and that the wrangle was a bad influence for some of the young audience that watched it. â€Å"Celebrity Deathmatch” was a part of this magnetic inclination because it made fun of the celebrities and it had bad language and violence. â€Å"16 and Pregnant” was another show that some people did not analogous because it could encourage some of the young viewers to engage in sexual talk which is the problem with the people on the show.\r\nIt is meant to deter kids from destination up like that but it lonesome(prenominal) encourages some. â€Å" jersey Shore” was the last show that people did not agree with. They believe that the people on the show are irresponsible and kids these days may hypothecate it’s cool and try to be like them. Over the years, MTV has had an impact on our generation, but also on our parents’ generation. A lot of younger teens’ parents that are around (14) grow up watching MTV. It is not the same now as it was then because of the popularity in different kinds of music over the years and they are now showing more reality shows.\r\nMTV also has an effect on its viewers. Most people that amaze ever seen MTV are probably hooked on it and they like to watch it. Also, the persuasion by friends to range other friends to watch it because it is ‘cool’; and you aren’t if you don’t watch it. MTV has been very important over its years in various ways. It has brought a only new way to experience music. Before MTV, you could only hear music over the radio, but when MTV aired, it played music videos, which was a whole new factor to music over all.\r\nThey have also helped lots of artists to grow and become more popular with just a few minutes of air time. This burn out truly helped many people become more popular. With music videos,many people became more persuaded into buying the song even though they may not like the song. Even if they rea lly like the video, they would still buy it because of the video and they weren’t paying attention to the song. It is very smart on the part of the broadcasters because they could just draw in an audience with an exciting video and you would telephone nothing of the song, just the video.\r\n'