Bob Mcdonald P

Introduction Procter and Gamble is a telephoner that has sh avow magnificent success since its creation in the year 1837. Procter and Gamble has made its panache of biography to a fortunate career and is now a glob tout ensembley accept business to business upstanding that distributes some(prenominal) products around the world. track McDonald is the accepted President and chief executive officer of the firm. He has held this difficult stage business since 2009 and has overly contributed to late success of the firm. The reason why this position is so difficult is receivable to the very(prenominal) diverse and complicated activity of the firm.Nevertheless wharfage McDonald has done a lot for the firm and has kept the firm up and running and at its best. A former U. S Army captain, pier McDonald has casted for Procter and Gamble for 30 years before he became CEO. Since he applied for a job in P&G in 1980, he worked himself to the circus tent finished the years i n the firm. Upon entering the firm, Bob never sentiment of becoming a CEO. He just needed a shelter job and a permanent home in Cincinnati.Bob explains his wrong expectations in the following quote I was leaving the military service, and I sincerely joined P&G in order to pass my entire life and raise my family in a city uniform Cincinnati and never set egress to prompt. So in 1989, when the come with came to me and said, Wed kindred you to move to Toronto, Canada, I said, Did I do something wrong? (Bernard-Kuhn, 2012) Due to the fact that the former CEO of the firm anticipated that the company was going to be more than successful in international markets, he sent Bob and opposite company employees to work in different parts of the world where P&G facilities existed.When Bob achieved his new position as CEO he expressed his feelings by saying I would describe those stolon weeks as fil guide with anxiety and humility. This is an institution that is, in my mind, th e keenest company in the history of the world. There are fewer than 40 countries that pay been around as long as P&G. Bob felt out of place and felt burdened to has such(prenominal) wide duty on his neck. (Bernard-Kuhn, 2012) Bob McDonald and P&G As I said before Bob, when Bob became CEO he had no objects. He was afraid of the responsibility given to him. This was what pushed him to implement some great strategies.These strategies proved successful and enlarged the firms overall smell of performance. The first step Bob McDonald took as CEO of Procter and Gamble is reaffirming the firms purpose which is to touch and improve the lives of the worlds consumers through branded products of superior quality and look on. (McDonald, 2012) He was determined to increase the firms growth through introducing superior products to satisfy consumer needs and wants in a sustainable and profitable manner. He was non exactly sure how he was to that and is why he replied to friends congr atulations by saying, Please dont congratulate me. Its way too premature.Wait until I retire, and lets look back and work out whether or non the company is stronger than it was when I took over. (Bernard-Kuhn, 2012) Bob was frightened by the degree of responsibility that he was burdened by and was not sure how he was to pursue in making the firm better. Bob introduced a new dodge which was implementing immediately. His strategy was to localise on its 40 largest businesses, its 20 most successful substructures, and the 10 most profitable developing markets. (McDonald, 2012) This strategy is basically base on good consumer relationship building through the augmentation of brand sense and brand effectiveness.Due to its diverse products Procter and Gamble has often found itself generalizing in legal injury of targeting. It was not doing a very good job of reaching out to the right consumers with the right brands. By focusing on certain brands, however, and powerful targeting t he right segments for these brands Bob was able to create a better prevalent image for the firm. Basically the steps that were taken here are number brands into innovative ones and proving the right brand and product for the right consumer. This strategy has led to 4% growth for Procter and Gamble each year four each year it since it was implemented in 2009.This growth has been achieved even though thither was no market growth and there were many problems emerging such as the financial crisis and decreases in the market shares. So that was pretty impressive. The companys stated the results of its growth since the implementation of the strategy b stating in the last fiscal year, PG returned $10 billion of hard currency to shareholders through $6 billion of dividends and $4 billion of share repurchase. PG paid a dividend for the 122nd consecutive year one of precisely nine companies to have done this. The Company increased the dividend by 7%.This was the 56th consecutive year th e dividend increased one of only six companies to have done this. (Procter and gamble, 2012) Bob McDonald Leadership When speaking of how Bob leads his company we see that he follows a value-based lead. He has spoken of this type of leaders several times. He often says that living a life driven by purpose is more meaningful and rewarding than meandering through life without direction. (Knight, 2011) He believes that a successful business requires good planning because people want to work with leaders who are predictable and who plan out everything in their lives.Bob said to a group of students in a speech that people like to work for leaders that are predictable, they like to work for leaders that have a purpose in their own lives and a values system they can follow. (Henretty, 2008) Bob even encourages his employees to strain a purpose in life rather that only focus on a job in Procter and Gamble. He says that this makes for more innovation and more freeness to make efforts. He tells his employees dont make your oddment in life a position at Procter and Gamble. You need something a little bigger than that. Henretty, 2008) Bob defines a good leader as someone who builds teams that put certain value in their work. These teams should learn to work together and through time become like a family. He further defines good leadership by saying that the true leaven of leadership isnt what happens when youre there, its what happens when you leave. (Henretty, 2008) Basically his idea is all about team building and keeping the team together. The type of leadership Bob uses was favored by employees. This is because Bob encouraged employees to seek value in their live and to be innovative.This tolerance of freedom led to willing employees. Employees started working as if the company was theirs. Of course there is a perpetually a negative side to everything. Inefficient employees were often sacked. As a matter of fact Bob got rid of many employees to leave means for new innovative ones. Although this was not appreciated by some it had to be done in order to keep expanding as a team. Bobs speeches were very innovative and pushed employees to do their best. Conclusion To conclude, Procter and Gamble has grown tremendously since Bob McDonald ecame CEO. Bob used many strategies to enforce sales. The secret of his success were not only due to brand and product oriented strategies, but was in like manner a result of good leadership and good team management. His leadership skills played a major role in shaping the employees of the company. Although Bob was forced to make harsh decisions and fire people he also recruited quite a number of able and experienced employees. Bernard-Kuhn, L. (2012). Procter gamble chief executive officer Company is people powered. The Cincinnati Enquirer, Retrieved from http//www. usatoday. om/story/money/business/2012/11/19/procter-gamble-ceo- mcdonald/1715573/ Henretty, A. (2008, July 10). Man with a plan Pg coo g o after mcdonald on values-based leadership. Retrieved from http//www. kellogg. northwestern. edu/News_Articles/2008/bobsledmcdonaldpg. aspx Knight, B. (2011, September 7). Pg ceo bob mcdonald on values-based leadership. Retrieved from http//www. owenbloggers. com/2011/09/07/pg-ceo-bob-mcdonald-on-value-based- leadership/ McDonald, B. (2012). Procter and gamble. Retrieved from http//www. pg. com/en Procter and gamble. (2012). Retrieved from http//www. pg. com/en