Explain Why Human Emotion May Be Regarded as a Powerful Component of Successful Advertising

Explain why tender-hearted emotion may be regarded as a powerful component of triple-crown advertising Consumer acquire and use of goods in many cases is to pursue a kind of frantic satisfaction, or self image display. When some kind of commodity to suit the consumers psychological needs or show the self image, which in the minds of consumers nurture may go far beyond the product itself. It is precisely because of this, the aroused appeal advertisement in modern society be born, in today is to flourish.Therefore, the aflame advertising appeal to consumers is the emotional or emotional responses, convey goods to their added value or emotionally satisfying, the formation of consumer positive defacement attitude. According to the different human emotion classification of affective advertising, emotional advertising into family love, love, friendship and affection, not only gives the product vitality and the characteristics of human nature, but also can arouse consumers nostalg ic or zest for the emotional resonance, which can induce consumer goods purchasing motivation.For example Friendship is a part of life. Maxwell House Coffee good stuff should be shared with friends. , this is Maxwell coffee berry launch of the advertisement language as into the Taiwan market, because the Nescafe has been occupy the market in Taiwan, Maxwell had to hand the emotion, coffee and friendship with together, won the recognition of consumers, so Maxwell coffee has successful entered Taiwan market.When people see a Maxwell House coffee, hazard of friends and share feeling, this feeling is really good.. References Olney. T. J. M. B. R. Consumer Responses to Advertising The Effects of Ad Content, Emotions, and side toward the Ad on Viewing Time . Vol. 17,No. 4(Mar,1991),pp. 440-453 Holbrook. M. B. J. The role of emotion in advertising