'Customer Is Always Right\r'

'A byplay’s keeness to put nary(prenominal)es first Important to reach a argument’s objectives and goals customer is the main source of r razeue Important to follow the indemnity in order to confine guests To guard conjunction’s examine and reputation obviate expectant normal relation reduce lymph gland renunciation Avoid law suits Leads to high(prenominal)(prenominal) turn a profitability 10. Satisfied and beaming clients pass on promote your products or attends 11. Having your nodes as ambassadors divine service you expand your bloodline quickly 12. Helps play a presbyopic to operate to a capitaler extent expeditiously in considerable run 13.\r\nListening to com speak outts or feedbacks get out help a credit line to get a line and ammend its weakness. 14. Customers whose complaints ar accompanied to atomic number 18 to a greater extent likely to be reversive guests. 15. Lowers employees’ team spirit 16. Unfair to e mployees 17. Reduces a seam’s profitabilty 18. Demanding customers atomic number 18 a waste of succession and resources 19. duration phthisisd to deal with over-demanding customers dope instead be used for potential good ones instead. 20. Employees should be sound equipped with cookery to break customer service. 21. Customers who are angry and unsatisfied go away resort to a production line’s rivals.\r\n principle 2 : produce higher profitability in the want term. Argument 3 : It helps the business to operate more in effect in the future. Counter Argument 2 : It constrains suffering employees, put downs employees morale and motivation to work. Thesis asseveration : Is is grave for businesses to continuously establish the policy that the customer is chastise be arrive it testament retain a phoner’s design, uphold its reputation, whizzs to a higher profit and enables the business to operate more effectively. payoff conviction 1 : Retai n a union’s persona and reputation. musical accompaniment statement: 1) It allow for be quicker to reach a business’s objectives and goals. ) Avoid unwanted situations such as disallow publicity, apostasy by customers and legal suits. bailiwick denounce 2 : Obtain higher profitability in the long term. livelihood statement: 1) Customers whose complaints are be efficiently volition about likely be return customers; in that location willing be brand unwaveringty. 2) distressed customers are most likely to disunite their unsatisfaction to others and the business will risk of exposure losing potential clients to their rivals. way out Sentence 3 : It helps the business to operate more effectively in the future. supporting(a) statement : 1) Negative feedbacks give nonice be used as constructive censure for improvement. ) Customers will remain loyal if their feedbacks are interpreted into esteem and they will non geological fault to a businessâ€℠¢s rival. issue Sentence 4 : somewhat customers are more troubles than they are worth. accompaniment Statement : 1) In the midst of satisfying customers, business profitablity will drop due to the need to animate problems and givecompensations. 2) Some customers are yet wasting your time and resources. Topic Sentence 5 : It creates unhappy employees bread and butter statement : 1) It lowers employees’ morale. 2) It lowers employees’ motivation to work. Refutation : ) Although the policy will cause businesses to evanesce more time and resources in dealing with demanding customers, it will garner higher customer subjection and expand the consumer base. 2) Despite that the policy may create unhappiness among employees, it is their job to ensure that customer satisfaction comes first in a higher place others. Conclusion: Thepolicy is key to all businesses because it not only generate higher get but also assign it’s image and reputation alongside to an effective opperation Topic Sentence 1 : First of all, it will retain the company image and reputation. ) It will avoid ostracise image of public relation. 2) Save cost as doable legal suits throne be prevented. 3) forsaking by the customers can be avoided. *Topic Sentence 2 : Second*ly*, it wil*l append profitability. Supporting statement : 1) Brand loyalty will cost and customer can be retained. 2) Happy customers will help to advertise and promote your company. 3) Unsatisfied customers will persuade others to stop the purchase of goods and services from your company. Topic Sentence 3 : However, maintaining this busine*ss policy will last makes *the employees unhappy.\r\nSupporting statement : *Topic Sentence 4 : In addition, *it gives abrasive customer an unfair advantage. Supporting statement : 1) Company is forced to embrace and this increase cost. 2) Similar incidents will happen again if is not handled properly. At this point, one may wonder if we should maintain this policy or dispose it, but in order for a company to survive, this policy should be followed by every company to avoid profit declination and due to the reason that satisfying employees’ involve will eventually ignore the customer satisfaction.\r\n inception : In recompense away’s competitive world, a business must unceasingly have the policy that the consumer is set because it does not only retain a company’s image and reputation, it also leads to higher profitability in the long term and helps the company to operate more efficiently in the future. *Topic Sentence 1 : *The policy will retain and strengthen *a company’s *image and reputation, making them a step quicker at reaching their objectives and goals. Supporting statement: 1) Good customer service is important for a company to be diametrical from others. ) Avoid unwanted situations such as negative publicity, desertion by customers and legal suits. *Topic Sentence 2 : *It is undeniable that h igher profits are obtained in the long term by these businesses as well. Supporting statement: 1) Customers who have their complaints and suggestions at run fored efficiently are most likely to be your returning customers. 2) When a client becomes dissatisfied, you risk losing that business plus potential business if negative comments about(predicate) your company are passed along.\r\nTopic Sentence 3 : It helps the business to operate more effectively in the future. Supporting statement : 1) Negative feedbacks can be used as constructive criticism for improvement. 2) Customers will remain loyal if their feedbacks are taken into consideration and they will not defect to a business’s rival. Topic Sentence 4 : Some customers are more troubles than they are worth. Supporting Statement : 1) Company begins to suffer from having a bad sow in on your client list and this will cause profit to drop. ) Some customers are just a waste of time because they will never be satisfied. Topi c Sentence 5 : It creates unhappy employees Supporting statement : 1) It lowers employees’ morale. 2) It lowers employees’ motivation to work. Refutation : 1) Although the policy will cause businesses to spend more time and resources in dealing with demanding customers, it will garner higher customer loyalty and expand the consumer base. 2) Despite that the policy may create unhappiness among employees, it is their job to ensure that customer satisfaction comes first above others.\r\nIn today’s competitive world, a business must always have the policy that the consumer is right because it does not only retain a company’s image and reputation, it also leads to higher profitability in the long term and helps the company to operate more efficiently in the future. wrinklees must be aware(predicate) that their consumers are the essence of their company. Without consumers, the business would cease to exist. The phrase, ‘The customer is always right†™ can be explained as the trading policy that states a companys keenness to be seen to put customers first (Martin, 1996). It was originally coined by\r\n enkindle Gordon Selfridge in 1909 and often used by businesses to convince customers that they will receive good service or convince employees to deliver good service. Many businesses fence in that there are customers who are just plain ravish and unreasonable while others are loosely just seeking advantage. However, in this current frugal climate, companies cannot afford to neglect their customers’ wants and needs if they are training to stay in business for the long term. Therefore, it makes staring(a) sense that the said policy encourages a company’s growth despite lowering employees morale and giving abrasive consumers an advantage.\r\nBusinesses which implement the policy will retain and strengthen their image and reputation, making them a step quicker at reaching their objectives and goals. mob Kocsi (2006) says, â€Å"To be competitive, you need to analyze what makes your company different from others in your industry. Pricing and quality are always the key factors, but do not forgive the value of customer service. ” Clearly, this shows that customer service means delivering satisfaction to all your clients even if they are wrong or irrational.\r\nIn short, your consumers are always right and this meant making an adjustment to satisfy them even when your company is not at fault. It helps minimize negative image of public relation being passed around when customers are unsatisfied with your product or services, avoid desertion by them and most ultimately, save your company from the complications of possible legal suits (Witzel, 2005). It is undeniable that higher profits are obtained in the long term by these businesses as well. Customers who have their complaints and suggestions attended efficiently are most likely to be your returning customers.\r\nThe policy indirec tly creates brand loyalty among them and they become your product ambassadors. In Josh Halls (2009) view, engaging with unsatisfied customers and exceeding their expectations can frequently result in a irresponsible business outcome from a potentially change situation. This can be done by direct a letter of apology or akin(predicate) gestures to help solidify a positive motion-picture show in the customer’s eyes. Rombel (2004) points out that bad customer service can cost you a long-time client. He added that the customer scorned is likely to secure everyone he knows about what happened to him.\r\nWhen a client becomes dissatisfied, you risk losing that business plus potential business if negative comments about your company are passed along. Witzel (2005) states that disgruntled consumers tend to defect to rival businesses. He suggests accepting righteousness than to argue with customers where responsibility lies. This is due to the fact that there is little profit ea rned and more revile being done regardless of whom is at fault. alike that, business will operate more effectively in the future upon having the policy that the customer is always right.\r\nRather than taking negative feedbacks as criticism, they should have the mindset that their customers are always right and use it for improvement to provide better products or services. Daud (2009) verbalize that pleasing customers is original and it should be at the straits of our minds when we work and gaining new ones as the ultimate inducement for improving service. He further explains that shoppers read reviews take a craper to making purchase decisions. Positive reviews are honorable as a form of effective form of advertising while negative ones can be used as constructive criticism to hollow weak areas.\r\nAccording to Morisson (2008),complaints usually come from loyal customers, rather than disloyal ones. He added that loyal customers tell you what is wrong in the hope that it w ill improve the situation, so that they do not have to defect to your competitors, and it gives your business a valuable opportunity to identify and fix problems, make amends and retain a possibly lost business. Granted, the policy that the customer is right is vital to a business’s eudaimonia but however, in reality, some customers are just more troubles than they are worth.\r\nThere are time where a customer is not always right, in particular if your company begins to suffer from having a bad semen on your client list (Brodsky & Mitchell, 2007). According to Brodsky and Mitchell, bread and butter by the policy may cause businesses to omit or excuse a customers bad carriage due to the need to satisfy any client that pays. These customers are usually your regular clients, but despite attempts to rectify their dissatisfaction, they constantly complaint that you are not up to their expectations.\r\nThis clearly gives abrasive customers an unfair advantage, and as a result, the company will need to compensate them in terms of monetary, refunds, exchanges and discounts which will all lead to a lower profitability. Besides that, repetition of like incidents will happen if it is not dealt with in a proper way. For example, Brown (2009) argues that bad customers are a waste of time and resources because the costs of serving them will outweigh the benefits you will receive from them. Furthermore, businesses need to find if they are to side with a emanding and unreasonable customer or their loyal employee. The act of trying to disport your customers, even if they are at wrong, will create unhappy employees and this will eventually lead to lower morale and less motivation to work. Forcing employees to deal with obnoxious, delusive and abusive customers reduces morale (Brown, 2009). It gives employees a mentality that they are not valued by the company and they should not have any respect for the customers. She adds that, â€Å"The time that you s pend trying to satisfy the impossible customer decreases the benefits you can provide to the good ones.\r\nYour most demanding customers are not your profitable ones. Rewarding them reduces your resources without a return on investment. ” ING Direct, a finance institution, reported that there was a 45% of increase in profits mingled with 2002 and 2003 when they started getting rid of overly demanding customers (Esfahani, 2004). Although the policy strength cause a business to spend more time and resources in dealing with demanding customers, it has been proven that it garners higher customer loyalty and greatly expands consumer base.\r\nA ken conducted by Retail Council of Canada proved that store loyalty increases dramatically when customers enjoy a great obtain experience. This is because of the high likelihood of returning customers and those who spread their great shopping experiences to others will help boost business sales (Retail Council of Canada, 2009). Kent (2004 ) points out that good customer service should be emphasised above all else, even when it comes to customers who may simply waste time with never-ending, diminished calls.\r\nHe quoted that employees are employed to satisfy every customer and therefore, customer satisfaction comes first above all else. They should therefore be equipped with training programs to provide better services and deal with demanding customers effectively. In conclusion, the policy that the customer is right is a fundamental rule to all businesses because it retains a company’s image and reputation, leads to higher profitability in the long term and helps the company to operate more efficiently in the future. Brown, P. B. , 2009. â€Å"Know When to Fire a Customer. impertinent York Times, September 16. Avaliable from: http://www. proquest. com/ [Accessed on October 16, 2009] Daud, N. , 2009. The Power of Online Customer Feedback. available from: http://www. businesswings. co. uk/articles/The-power -of-online-customer-feedback [Accessed on October 18, 2009] Esfahani, E. , 2004. â€Å"How To… : Get Tough With Bad Customers. ” Business 2. 0, 5, no. 9: 52. acquirable from: Business acknowledgment Premier. [Accessed on October 16, 2009] Hall, J. , 2009. â€Å"How To Deal With Customer Complaints and Profit. ” Real Business, [internet] Septenber 20.\r\n operable from : http://www. realbusiness. co. uk/news/sales-and-marketing/5692676/how-to-deal-with-customer-complaints-and-profit. thtml [Accessed on October 15, 2009] Kent, S. , 2004. When is enough, enough? Personnel Today. Available from: http://www. proquest. com/ [Accessed on October 18, 2009] Kocsi, J. , 2006. â€Å"What Makes You Different from the Rest? ” NJBIZ, September 4. no. 36:10. Martin, G. , 1996-2009. The customer is always right. Available from: http://www. phrases. org. uk/meanings/106700. html. [Accessed on October 15, 2009] Morrison, R. , 2008.\r\nSpinning Straw Into Gold:Turn Custome r Feedback Into Business Success. Available from: http://www. customerthink. com/article/spinning_straw_gold_turn_customer_feedback [Accessed on October 18, 2009] [Accessed on October 18, 2009] Rombel, A. , 2004. â€Å"Who Says The Customer Is Always Right? ” Business diary (Central New York) 18, no. 50: 24. Available from: regional Business News [Accessed on October 15, 2009] Witzel, M. , 2005. Keep your kin with clients afloat. FT. com, January 30. Available from: http://www. proquest. com/ [Accessed on October 15, 2009]\r\n'